I think this is a stupid BS move. I am always wondering why I am so attracted to starbucks, in the end, I think it was that during my early days I brought in a pice of pizza, had a coffee and spend all day sitting there.
Yes that was prob expensive for them, but built a very positive brand mage.
I think one of the reasons I use Apple Macs is that they are cool in their stores, it helps me a lot that I can just pop in and check and anwser my email.
If they start acting like any other store, I certainly willthrow my apples out over time. brand Image does a lot, even though most don't want to admit and a loiterer may just buy one Aple notebok after another ....
Yes that was prob expensive for them, but built a very positive brand mage.
I think one of the reasons I use Apple Macs is that they are cool in their stores, it helps me a lot that I can just pop in and check and anwser my email.
If they start acting like any other store, I certainly willthrow my apples out over time. brand Image does a lot, even though most don't want to admit and a loiterer may just buy one Aple notebok after another ....