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Placing the car in a price range of $100,000 will make it affordable just for rich geeks on Silicon Valley. Is it even worth all the money Apple spent on R&D? The best things that came from Apple are all products of mass consumption.
 
Had Jobs been alive, this would'be been Apple Car.


Even if they ship their first EV in 2026, it would be too late. The EV market will have been too saturated for them to make a dent. 2024 and 2025 will be big years for EV, newcomers like Vinfast and old guards like Volve are both releasing new models. I just don't see Apple Car being competitive in this market having no experience or transferable expertise whatsoever save Car Play.

Their best bet is to leverage Apple Silicon and Car Play, but so far it doesn't really look like they're going in that direction.
 
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It’s already too late for Apple.

Tesla is just so ahead of everyone else and still accelerating much faster than competition.

Tesla’s better technology plus lower cost means market domination.

Maybe Apple never intends to compete with Tesla’s plan to sell 20 million cars per year. Apple’s $100k-200k price point will limit them to less than 100,000 or 0.1 million annual sales (I’m being generous).

Tesla has quality issues and they don’t care about fluffs like interior design.
 
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Lucid's market cap is $15B. The Air sedan is widely considered the best EV on the market. If Apple is serious about EVs they should simply buy Lucid and build on their existing tech rather than start from scratch. If they paid $3B for a headphone company (Beats) they can easily justify $15B for an actual car manufacturer.
 
Is it even possible, regulation wise, to have no steering wheels and pedals?

With enough lobbying money, this can be bipartisan. They will spin it as “steering wheels and pedals are a national security threat to America.”
 
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Wouldn't LiDAR not work with a ton of traffic because there are infra red dots all over the place?

Someone could also mess them up with a giant infra red light
 
Maybe it’s just me but I have no interest in a smartphone that I can drive. I want a car that I could still potentially have in 10 years and these new EVs including Tesla are nothing but consumable electronics on wheels. If you thought an ICE vehicle was a depreciating asset just wait until you go and try and resell your 5 year old EV.
I was thinking along the same lines. By the time this EV actually comes to market, "EV mania" will be over and people will be back to purchasing real vehicles.

Willing to bet you are way wrong on that.
Wouldn't be the first time EV's disappeared.
 
Willing to bet you are way wrong on that.
Let me clarify. The push for Full EV transition will fade. People who want a vehicle with very limited application will still purchase as they want the latest tech. EVs are far from sustainable and are not practical for most drivers. As more drivers purchase EVs and see how limited the are in functionality those customers will not be customers the EV market will retain.
 
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I was thinking along the same lines. By the time this EV actually comes to market, "EV mania" will be over and people will be back to purchasing real vehicles.


Wouldn't be the first time EV's disappeared.
Weird 2017 Model S and Model X are selling just fine. What do ‘real vehicles’ even mean? Like the ones you have to keep doing oil change and maintenance in order to count as real vehicles?
 
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Weird 2017 Model S and Model X are selling just fine. What do ‘real vehicles’ even mean? Like the ones you have to keep doing oil change and maintenance in order to count as real vehicles?
Like the ones that can travel hundreds of miles with the AC on and the radio playing. The ones that can tow for hundreds of miles. The ones that people don’t need to stop and charge for 30 min. The ones that don’t have range anxiety. The ones that don’t need a $25000 replacement after 5-8’years. The ones that don’t have issues with range in cold weather. The ones that don’t take 6000 gallons of water to out of a vehicle fire. The ones that have been tired and true for the better part of a century.
 
Apple's "special traits" (let's call them that) aren't really what I would like in a car.

No doubt Apple will probably design something nice and stylish but their thing is computers (one of the reasons that PC guys quote is so funny, it was obvious a phone was also a computer) and a car isn't really a computer.
 
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Like the ones that can travel hundreds of miles with the AC on and the radio playing. The ones that can tow for hundreds of miles. The ones that people don’t need to stop and charge for 30 min. The ones that don’t have range anxiety. The ones that don’t need a $25000 replacement after 5-8’years. The ones that don’t have issues with range in cold weather. The ones that don’t take 6000 gallons of water to out of a vehicle fire. The ones that have been tired and true for the better part of a century.
Makes sense. Speak like someone who has never driven an EV.
 
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