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Apple is planning to consolidate the retail space dedicated to the Apple Vision Pro headset in some of its store locations, Bloomberg's Mark Gurman said today.

Apple-Vision-Pro-Dual-Loop-Band-Teal-Feature.jpg

Most stores have two tables dedicated to the Apple Vision Pro, one for display units and one for customer demos. Apple is planning to move both the demo and display sections to a single table, using the extra space to display the new M4 Mac models.

Gurman says that Apple is piloting this new store arrangement, and that the change will only be coming to some locations at this time.

Apple's plan to dedicate less retail space to the Vision Pro comes just two weeks after The Information said that Apple had reduced Vision Pro production and could stop making the device entirely by the end of 2024. Some factories cut production of Vision Pro components as early as May based on poor sales forecasts.

Estimates suggest that Apple will sell fewer than 500,000 Vision Pro headsets this year, even as the rollout of the device expands to additional countries. Apple suppliers have already produced enough components to manufacture between 500,000 and 600,000 headsets, so Apple does not need additional supply.

Apple analyst Ming-Chi Kuo believes Apple will iterate on the Vision Pro as soon as 2025, introducing a new headset with a faster M5 chip. Apple is also developing a more affordable version of the Vision Pro, but rumors are mixed on when it might come out.

In a recent interview, Apple CEO Tim Cook said that the Vision Pro is "not a mass-market product" because of its high price, and is instead aimed at early adopters, or "people who want to have tomorrow's technology today."

Article Link: Apple Consolidating Vision Pro Demo Areas in Stores Amid Rumors of Slowing Sales and Reduced Production
 
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Most stores have two tables dedicated to the Apple Vision Pro, one for display units and one for customer demos. Apple is planning to move both the demo and display sections to a single table, using the extra space to display the new M4 Mac models.
Very practical decision, the new M4 Macs arriving Friday will garner way more interest by consumers that have been waiting for these M4 models for months since the M4 iPad Pro announcement back in May, along with the associated revenue those sales will generate this holiday season. :cool:
 
If apple can bring down the price the "Apple Vision" Or the "Apple Vision Pro 2" should be a much better selling device. Looks like the software improvements are well improving. Apple really needs to team up with someone to make killer games, maybe not exclusive but that could help.

"bring the price down" would have to be sub $1k. At the end of the day, it is a fun device for most people and leaves you quickly wondering if the cost justifies the use case.
 
I asked a staff at our local store a few weeks back how often people were doing the demos and she said maybe one or two per week at most.

Was curious as there as no one paying any attention to them, and the store was fairly busy.
 
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If apple can bring down the price the "Apple Vision" Or the "Apple Vision Pro 2" should be a much better selling device. Looks like the software improvements are well improving. Apple really needs to team up with someone to make killer games, maybe not exclusive but that could help.
While Craig Frederico in some interview admits that they will bring aspects of Apple intelligence to Apple vision Pro in future releases it it not possible now. Some engineer at WWDC commented that the current M2 headset isn't powerful enough running everything it does now to add that this year.

Under the footnotes of Apple Intelligence
Some features, additional platforms, and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others, will be coming over the course of the next year.
We can assume that Apple has plans to add VisionPro via the reference of platforms, its just how far in the future, 2025? But now all the attention concerns the new M4 Macs available tomorrow.
 
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Apple: *makes slight change to retail space arrangement*

Macrumors: Could this make the Vision Pro look like a failure? Quick, put it on the front page!
regarding
Most stores have two tables dedicated to the Apple Vision Pro, one for display units and one for customer demos.
I guess all the display units are also for customer demo's soon. ;)
 
Such a shame. This thing would have been awesome if people could afford it. I would absolutely have bought one. Hopefully Tim learns from this debacle. Just because you can build it doesn’t mean we will buy it at any cost.
 
If apple can bring down the price the "Apple Vision" Or the "Apple Vision Pro 2" should be a much better selling device. Looks like the software improvements are well improving. Apple really needs to team up with someone to make killer games, maybe not exclusive but that could help.
Price is only a part of it. I hate to say this but the majority of people don't want to strap goggles to their face, at any price. See: All of the affordable Quest headsets.
 
I was in Sydney last week and they only had one table. They were actually giving a demo at the time. I'd never seen one in person before. Looked pretty, but sure is heavy and expensive.
 
With every piece of news about the Vision Pro, I keep wondering what in the world Apple’s expectations were for the device. It could have easily tripled its current user base, at the very least, if people were simply able to watch sports games courtside—something that Apple’s acquisition of NextVR in 2020 strongly suggested. Assuming that, for some reason, offering such a groundbreaking service proved impossible, wouldn’t it have been better to delay the release instead of letting it slowly die in some increasingly obscure corner of the Apple stores?
 
AAPL might have wrung every dime out of this concept already purely by Tim Apple robbing the early adopters who threw their Apple Cards at him when it was announced.
 
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I don't think it's even on display here. You literally need to ask and they pull it out of a hidden wooden shelf. Forgotten product.

All the adjusting and guest mode nonsense every single time you hand the device to someone is the most inconvenient product to try out ever. Not sure how they thought this was a good idea to release the product like that. Wouldn't you WANT people to try out a new product like as easy as possible. Apple never heard of word or in this case face of mouth?

When I had the dev unit from Apple and friends asked me to check it out, they already lost interest by the time they finally went through the whole guest mode crap each time someone picked it up.

A meta you can just put on and you are good to go and even that device is sitting in a corner most of the week
 
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Price is only a part of it. I hate to say this but the majority of people don't want to strap goggles to their face, at any price. See: All of the affordable Quest headsets.
This exactly. Seeing as Eric Morecambe style glasses are coming back into style, some of the concepts from Facebook might actually have a fighting chance. The V goggles were already old in 1984.
 
Very practical decision, the new M4 Macs arriving Friday will garner way more interest by consumers that have been waiting for these M4 models for months since the M4 iPad Pro announcement back in May, along with the associated revenue those sales will generate this holiday season. :cool:
I mean, M4 is cool but OLED will be far more exciting
 
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