Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Consolidating Vision Pro Demo Areas in Stores Amid Rumors of Slowing Sales and Reduced Production
- Thread starter MacRumors
- Start date
- Sort by reaction score
I was at the Bellevue Square store a few days back (Bellevue, WA - Very well off area) and the place was packed ... except for the AVP table
I'm not joking - I was there using iPads for almost 30 mins and not a single person I saw even hesitated at that spot to have a glance
"Uninterested" is being kind
I'm not joking - I was there using iPads for almost 30 mins and not a single person I saw even hesitated at that spot to have a glance
"Uninterested" is being kind
If you think Apple abandoned hope, you're quite wrong.
What they released is almost a developer/big fans costumers preview. That should be clear by now.
And thanks to all the review, they are adapting the strategy for better prepare the next iteration.
The fact that people don't buy either APV nor cheaper headset is no proof they wouldn't buy a cheaper Apple Vision.
The problem is not only the hardware, but the software as well.
Other brands simply do not offer what AVP does, both in terms of UI and quality.
But aren’t these new products just replacements for pre-existing products that already had display areas in the store?
Someone shopping for a laptop has a variety of choices besides a top of the line model. The AVP the only product available in its product category. Not really a fair comparison.
One key "other brand" (Facebook) offers gaming, which AVP does not
Gaming is the one huge thing that has already been proven to work, and Apple completely avoided that
Strange business decision, that's for sure
Lots of Quest devs were excited about AVP, but they need hardware controllers to work with
This image shows how much space some large Apple Store Vision Pro setups were, there are four round square areas in this store. Thats a whole lot of tables that can go back in. 
No one cares about VR goggles today.
VR is dead. It was dead long before AVP made it into the stores and still is. No one wants to wear goggles or a helmet all day.
Apple has always been good at things “nobody wants”. They just target a few people with enough money to make it a profitable venture, and they don’t care about selling to everybody, just those few. They make more of a percentage profit from selling only 20 million Macs a year than most slim margin PC companies make selling to “everybody”.
They did that. With Sony. And, when Sony had hit what they felt met Apple’s needs, they said they could only produce 1 million in the first year. And that’s a company that has some history with screens. No other company makes a screen like it, which is why no one else has screens like the AVP. Sony could probably do better but they mentioned issues with their yields which is understandable because it IS cutting edge. So, that 1 million was more like “1 million, taking into account we’ll make more than that, but that’s how many we expect will be worth shipping to you for testing and, if it works, installing”. And, this is their reputation with Apple on the line, better to say you can make a million and hit that target than to say you can make 4 million, Apple advertises it as if they can sell 4 million, and then Sony doesn’t deliver.
Have Sony’s yields gotten any better? I haven’t read anything, but I’d assume they’d have to have learned how to make them better. Their goal for next year could be 1.6 to 2 million or something much higher.
This is, and has always been, the one consistent piece of info. And, big dollar analysts saying that suppliers have made enough parts for 600,000 units have access to the same info we have. So, either they don’t read it, or they DO read it, but it doesn’t fit their clickbait narrative of “it’s a failure” so they ignore it for clicks.
Like I have said before, look at the history of Nokia. Selling millions is not growth. Growth is what fuels tech and without it you have Nokia. Growth requires innovation. Sure Apple is not doomed this year, but the handwriting is on the wall unless Cook is replaced. A company can only cut expenses so far, then there is no recovery.
Erm…..Apple can’t hear you from their chasm of money. What exactly kind of tech are you expecting from them anyway? Vision pro is the best thing they have right now, it’s not selling but it will when it gets cheaper and better. Apple Watch wasn’t a success for a few generations
Something new that isn't an iteration on what they were selling in 2015 and that people actually want to buy?
Maybe spend more on R&D and less on buybacks to juice the stock price?
You still haven’t specified a product. Back your argument up with data. And as I said, Vision Pro is exactly that
Truth is there really isn’t that much innovation out there in the tech space, and Apple isn’t the kind of company to chase stupid gimmicks like foldables
Ok, you asked for it..
The iPhone hardware has hardly been touched for years, previously we would see hardware revision once every couple of years but that has been stretched out to three, even four years now. My gf just upgraded from the 12 pro to the 16 pro and I have the 15 pro we had all three phones side by side at one point, biggest difference between the 12 and 16 pro was the USB C port that was mandated by regulators! The 12 Pro is a four year old phone at this point.
It would be nice to see them actually push the envelope a bit here. You say foldables are a gimmick but Apple will 100% make one at some point they've not done it yet because they want to milk the current hardware to death adding a new colour or an extra button every year and calling it brand new.
The Mac. As good as Apple Silicon is they could do so much more with it than they actually do, although the new mini was a start.
Are we really going to have to wait until 2026 or 2027 to see Macbook Pro and Airs with OLED displays?
The M2/3 Air was a nice notebook but Apple Silicon could actually make something like the 12 inch Macbook work in a way the intel cpu's couldn't, great video on that here from Snazzy Labs. Seems like they just used basically the same design as the Macbook Pro and made it slightly thinner/lighter.
The iMac's 'new' colours. I joke, but the fact that they even called that out shows how little effort they put into some of this hardware.
The watch has been basically the same for years, first time they did anything notable with the hardware it was in the pricier 'ultra' model.
iPad hardware is nice, software is hobbled. The annual new keyboard accessory seems more like a cash grab than a real attempt to make it a useful productivity platform.
Homepod is just plain weird. Released it, discontinued it. Brought it back again. Released a smaller model and then forgot about it for four years apart from the customary 'new' colours. How about put out some new models try to win over some of those unhappy Sonos users? They could've done way more with home devices, Apple TV/Homepod etc.
Last edited:
This forum is evidence of how bad the Vison Pro is because there is never any continued news articles about how good the Vision Pro is, about what is being developed for it, about what software is being written for it and so on and so on. Instead all we are seeing is news articles about it's decline in sales and customer interest.
With regards to the Vison Pro, Apple clearly failed to listen to a portion of it's userbase because when the VP was announced, large numbers of members in this forum were all in similar agreement as to what will make it a success or failure and that was 1) price and 2) having software that will want users to buy it and Apple failed to do both.
The Vison Pro was never going to marketed towards gaming because Apple does not doing gaming, well not in the sense that users expect, so with that in mind, what was the one things that potential buyers kept asking for and now actual buyers keep asking for? multiple display support. Giving the users what they ask for goes along way in increasing sales.
The Vison Pro was never going to marketed towards gaming because Apple does not doing gaming, well not in the sense that users expect, so with that in mind, what was the one things that potential buyers kept asking for and now actual buyers keep asking for? multiple display support. Giving the users what they ask for goes along way in increasing sales.
Cook has done an incredible job selling millions of their current devices but what new innovations has he brought? The watch was already in development when he took over. So he did AirPods, HomePods and Services. Maybe Apple Silicon but I would argue that was the roadmap since the start with A4.
The Car project is done.
AVP doesn't look like it will be that ground breaking project.
They are playing catch up on AI. Even if you don't think so, it was still a crime to let Siri stagnate for 10 years before essentially being forced to improve it bc the rest of the industry was moving past you.
We don't really hear rumors of any new projects except maybe for house robots, a ring and a HomePod with a screen on it. None of which scream the future of tech.
Tim Cook has been an amazing COO playing as CEO and made the company 100 of billions. But that won't last forever if they don't innovate the way they use to. I don't think Cook has any clear vision of where the company should go. Maybe he'll prove us wrong but right now it doesn't look good.
Last edited: