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If they update the software as often as their computer counterparts, there’s no justification for the monthly price. Even more if the updates become as lackluster.
At $5 or $10 a month subscription would have value to me if Apple could convince me they were generating content that I could use. FCPX, Logic Pro, Apple Remote Desktop, Aperture (long dead but should be revived) are some examples of existing Pro software that would be included. Most importantly, a commitment to create new apps and add them to the content library like they do with AppleTV. Each production added to the AppleTV content library is a major financial undertaking and I think the model could be applied to Pro apps. Apple has an enormous user base. I think a lot of those users would sign up if there was a large Pro app library. 100M users at $5 per month is $6B per year. That is a lot of resource to develop and maintain new apps.

This might be the best way for Apple to extract themselves from the numerous anti competitive regulatory investigations. Abandon distribution of apps by third parties on the app store and use it for their own content. Of course, they would have to allow loading of apps outside of the app store like they do with the mac.
 
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Nope, only supported from iPad to Mac, not the other way round. There are "hacks" to do it, but it's has never been supported.
Thanks Miguel, you’re absolutely right, not sure why I didn’t realize it bit having both versions since released, I’ve finished every projec on my MacBook Pro OR, I exported directly from my iPad Pro. I have never thought about going back to the iPad from the Mac, but I completely get it.
I agree, needs to be remedied but you’re right. There’s workaroundw but when you have to do this
to make it work, it a slap in the face to the subscribers
 
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Nice but I don’t use subscription software.


FCP X, Logic, Affinity, Pixelmator Pro. Only on Mac. Not only because I can work more efficiently on a Mac but also because it’s ergonomically better.
Legacy FCP and Logic? I have both but the only way to get them on iPad is via subscription. I purchased both for my Mac’s and have since FCP 4.5.
I have PixPro but I swear I bought that too, no subscription but Affinity (and Publisher, and thei Designer) app is now on the second version. Affinity Designer and Publisher II. All three subscription options on ipadOS. Affini II’s amazing but I’m unable to unsubscribe to Adobe’s suite. Their integration with iOS and iPadOS with macOS has been awesome and opened a lotta doors. I dont remember updating the box set Master Suite update in the day and being as happy as I am with today‘s suite.
‘and back then, you were out $2,799 for the suite firw purchase, another 1000-1500 an update. Today you can have the whole ball of was f $600/year or better if you get a deal. They’re always a sale w/Adobe and they have been on the software constantly in comparison to the days of CD/DVD loading of the software. You have a lot of options and choices for less than $50 too. $9.99-$49.99 pending what you want. The evolution of software and the speed of it makes sense to go subscription

for the developer, they’ve got a good idea of budgeting and to us, the user, we’re saving money for a cross platform/operating system mobile and desk/laptop suite of software still unsurpassed in many areas of their expertise in developing creative solutions.

i, maybe in the majority of the minority but I definitely like the subscription model significantly better than the prices I paid for productivity software just over a decade ago.


you’re even Saving a load with the Microsoft suite. Used to be $125-$400/update. Now it’s $10/month for 5 users with a TB of cloud thumb drives for each. And they’ve spent a lot of time and effort on their mobile apps (iPhone and iPad) as well. That’s saving money. You can save more by buyin an annual subscription for $99.99. Good for five. We never paid a hundred bucks for a five license (10 including mobile) MS suite. That’d been several hundred bucks!

sorry to agree to disagree with you but when you break it down especially with inflation, we’re paying significantly less today in subscription fees than yesterday’s price of the same software upgraded Annually or every 18 months!

I am a physical media guy too, with over 4,200 vinyl albums and a few hundred reel to reel recordings, cassettes, CD DVD SACD/DVD-A, and DTS-ES DD+ …the list goes on - but the ability to play any song in the world through Apple Music or Spotify at the flick of a wrist or just asking, that’s trick. Especially with the sound quality of wireless, on tap music now - no delay - its a special time to be alive and enjoying the music, if you will.

my collection of media is heavy and large. I have digitized the bulk of it to a couple or $250, 4TB SSDs though, and backed up to the cloud for a peace of mind rate I’d never compl about because my entire collection is everywhere I go, accessible by my laptop phone or tablet.
but only if you choose to play the subscription game that’s not new anymore. In fact, it’s been around a lot longer than the old ability to pay one price and enjoy endless updates to the app.
just saying. You are missing a lot of excellent content, games, apps, life helping hacks and more.
 
Nice but I don’t use subscription software.


FCP X, Logic, Affinity, Pixelmator Pro. Only on Mac. Not only because I can work more efficiently on a Mac but also because it’s ergonomically better.
Sorry, I assumed you had tried the software that we are discussing, and the thread is about.
 
Yup. Ansel Adams shot with a camera that you could make today from a shoebox.

But he had an extremely in-depth knowledge of light, f-settings, composition and all the other things that go into making a good image. He could probably shoot with a first gen 15-year old iPhone and with decent lighting rigs and tech crew support make a video that slams. Would probably spend a couple of years getting to know the iPhone camera well first, though.

And don’t forget that much of his magic was in the darkroom.
 
"Available later this spring". Well, I guess spring is gone now and...nothing has come out. Any information, anybody?
 
"Available later this spring". Well, I guess spring is gone now and...nothing has come out. Any information, anybody?
Not yet. Technically, we're still on spring until June 20th. They do have a record for releasing FinalCut-related stuff on the last moment possible, so there's a possibility that we should see it available this week.
 
"Available later this spring". Well, I guess spring is gone now and...nothing has come out. Any information, anybody?
and… yes… it came out in the last possible day as expected
 
Seems like all good stuff (for ppl who are into in). Albeit I just don’t understand what was the point of creating Final Cut Camera app if they could just add pro mode to main camera app
Because most people just want a simple camera app that requires almost no thought. The new app is designed to work with FCP in mind and is designed for very specific use. Have you actually looked at the new app? It’s more like the Blackmagic app that’s been out for sometime. Before offering a critique on an app it’s a good idea to think it through. While many people own and use an iPhone the uses and ways of using it using it vary dramatically. While I’m sure many regular folks will install the new app I would recon it’s mainly aimed at serious content creators rather than your average Joe.
 
Because most people just want a simple camera app that requires almost no thought. The new app is designed to work with FCP in mind and is designed for very specific use. Have you actually looked at the new app? It’s more like the Blackmagic app that’s been out for sometime. Before offering a critique on an app it’s a good idea to think it through. While many people own and use an iPhone the uses and ways of using it using it vary dramatically. While I’m sure many regular folks will install the new app I would recon it’s mainly aimed at serious content creators rather than your average Joe.
That’s pretty dumb to make 100 devices and 100 apps for one single purpose. Somehow Samsung was able to blend all the features in their default camera with one single “pro” switch. I am sure Apple could do even better. Only reason they didn’t is because they will have to limit the new features to latest phones only (and people gonna be mad about it). Thus they decided to detach them into ”pro” app.

Just think about how long people were asking to bring FPS/quality switch to main camera? And the color/temperature filters (which barely work)? Apple is late to the party and the features they brought were available for 10 years or so with Halide, ProShoot and FilmicPro, and you don’t even need iPhone 15 Pro for that
 
Only reason they didn’t is because they will have to limit the new features to latest phones only (and people gonna be mad about it). Thus they decided to detach them into ”pro” app.
Releasing the app as a separate app was the best thing to do. The Camera app is part of iOS and requires an OS update anytime Apple chooses to update the Camera app. A separate pro app allows Apple to update that app from time to time and not require an OS update. Pro users likely expect this.
 
Apple has an enormous user base. I think a lot of those users would sign up if there was a large Pro app library. 100M users at $5 per month is $6B per year. That is a lot of resource to develop and maintain new apps.

About 1.4 billion people use an iPhone, but I'd be surprised if every fifteenth of them happens to be a pro a/v editor.

"Only" about 100 million people use a Mac — and the bulk of people who do a/v editing will be using a Mac or maybe iPad, not an iPhone.

So, I think realistically, 100 million is quite on the high end. I'd say more like 30 million.

 
Seems like all good stuff (for ppl who are into in). Albeit I just don’t understand what was the point of creating Final Cut Camera app if they could just add pro mode to main camera app

IMHO, the main Camera app already has too many options, and struggles with progressive disclosure. Buttons all over the place that reveal even more buttons.

I'm glad they didn't make that even more complex, and opted for a separate app instead.
 
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Releasing the app as a separate app was the best thing to do. The Camera app is part of iOS and requires an OS update anytime Apple chooses to update the Camera app. A separate pro app allows Apple to update that app from time to time and not require an OS update. Pro users likely expect this.
If only but nope. They always require new iOS for their software. It happened for years with Pages, Numbers, Keynote, iMovie and GarageBand
 
Yup. Ansel Adams shot with a camera that you could make today from a shoebox.

But he had an extremely in-depth knowledge of light, f-settings, composition and all the other things that go into making a good image. He could probably shoot with a first gen 15-year old iPhone and with decent lighting rigs and tech crew support make a video that slams. Would probably spend a couple of years getting to know the iPhone camera well first, though.
darkroom
That’s pretty dumb to make 100 devices and 100 apps for one single purpose. Somehow Samsung was able to blend all the features in their default camera with one single “pro” switch. I am sure Apple could do even better. Only reason they didn’t is because they will have to limit the new features to latest phones only (and people gonna be mad about it). Thus they decided to detach them into ”pro” app.

Just think about how long people were asking to bring FPS/quality switch to main camera? And the color/temperature filters (which barely work)? Apple is late to the party and the features they brought were available for 10 years or so with Halide, ProShoot and FilmicPro, and you don’t even need iPhone 15 Pro for that
you think! How many people with an actual camera leave it on auto for stills photography? When it comes to video it’s much more complex. Do you honestly think a significant number of iPhone users will want to bother with frame rates, codecs, focus peaking, log, luts, etc. the vast majority will not even know what those term mean, so why confuse them? The whole point of a phone camera for most people is they can whip it out at a moments notice and snap away and not be worried or confused by technical decisions they know nothing about. I’ve owned FCP since 2006 and might find the app handy especially as I have a 15 ProMax. How many people do you think will have an external ssd they can hook up with their phone for shooting video? Or even know what to do with the footage once shot?
How many iPhone users will shoot in RAW? Or log I doubt many will bother. There is no point in offering features precious few will use as it will only confuse the issue. How many iPhone users have installed the free Blackmagic app? Great app great functionality and it’s free…. Not many because it’s far too complicated for most people and they would not be interested or able to work with footage that needs colour corrected.
 
How many people do you think will have an external ssd they can hook up with their phone for shooting video?
I would have preferred to do in native camera app tho.

How many people do you think
That’s what I am talking about!
It takes almost nothing for Apple to just leave basic interface “as is” and a switch in camera app settings with something like “enable pro mode” for those who need it, or a fancy circled “pro” button right inside camera app so you can use it whenever you need (you would probably agree that often pro mode isn’t really required and phone captures great stuff on auto)
 
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