I want to understand, perhaps my thinking is warped, please help me understand.
higher end?
how so?
Kevin Turner sure does sound like a tool.
I'm surprised he's making such comments as the COO. Comments like that are usually reserved for the snotty public relations or marketing department.
Personally, I find Turner's comments a bit bizarre. Why would Apple's legal department contact the COO? In all likelihood, Turner received a phone call from Microsoft's legal department regarding the manner. His entire story seems a bit odd.
By the way, this is also the same guy who made the comment about Microsoft building their stores next to Apple stores.
First of all, will a legal department from big companies call you? Highly unlikely. Most of them will contact you via fax/letter. So I smell publicity stunts. MS, could you just put Ballmer jumping around again? That is more entertaining.
Generally, a Mac does cost more for similar hardware, relative to a PC.
If there was some part where they said "A Mac costs $x" then I'd believe it, but I don't remember hearing that in any of the ads.
Hi. I'm a Mac, I can dish it out, but not take it.
No. There are SOME PC laptops (albeit a large SUM - see what I did there?) that are cheaper than Mac laptops. There are also some that are as much or more. The commercials are saying you can get "checklist of features x/y/z for less than the Mac", which is true. Anyone who knows Apple knows their products aren't about having feature x/y/z.thats the WHOLE point of the commercials, macs are MORE expensive than pc notebooks.
As much as I despise Microsoft, Apple has not right to dictate MS what it can air on the ad front. Apple aired "Get a Mac" ads, and they were great. No MS is striking back. All Apple can do is watch and innovate on a new advertising method.
I can call the strike back questionable at best since many of those cheap PCs have no exact comparison to the Mac equivalent being compared. So they don't exactly tell the truth.
However, the ads work on less tech savy people. Its marketing. Apple took advantage of it, anyone can.
What Apple should really be doing is start changing their "Get a Mac" campaign ads and focus on something new and catchy; more so than "Laptop Hunters"