I think that for many things, Siri fails because we all want it to go exactly one step farther than it's currently equipped to go.
My favorite example is this - "Siri, remind me to stop at ***** the next time I'm driving towards ***** eastbound on HWY**** and buy pet food"
Still can't seem to do that.
But, some frustrations/limitations aren't completely Siri based? Trying to use Siri to just play the one thing a family member wants to watch on the AppleTV? Probably not going to work. But, a lot of that is due to data siloing? Netflix (and other streaming apps/platforms) not fully integrating with AppleTV (app), etc.
A lot of what people want Siri to do better on the AppleTV would require Apple to negotiate with those services for access to that data... No amount of changes to Siri itself would matter.
When/if Apple did get access to that data... At that point, you could sit down, and grab the AppleTV remote and ask Siri to play the latest episode of "Nightcourt", or "Wednesday", or MST3K, or the most recent ASA Stars race...or the most recent IMSA race... and it'd (hopefully) actually work.
Right now, asking Siri to "play the most recent episode of MST3K" results in being asked what music player I'd like to use? After three attempts to say, "No, MST3K is a TV Show", Siri offered a few old episodes of MST3K on the 'Cock, but didn't show the MST3K app (already installed and frequently used) as an option, nor did it offer the Gizmoplex web site? Is this a failing of Siri (she did get me an episode of MST3K), or the lack of data available? Asking for the most recent IMSA race? Siri thinks I'm asking about Miley Cyrus music and wants me to subscribe to Apple Music. SMFH.
(Nightcourt - YTTV, Wednesday - Netflix, MST3K - MST3K app/The Gizmoplex, ASA Stars race - Racing America, IMSA - The 'Cock)
(Completely different rant - who needs to be fired at Apple in order for them to stop referring to motorsports races as "Games" in the AppleTV UI? So freaking annoying.)
Shrug.
I'm not convinced Siri needs a new AI so much as some kind of rebuild to do what it already does more efficiently and made easier to add features/improvements in the future. I don't think the solution is to throw the privacy baby out with the clunky behavior bathwater we have now just to get to what *may be* a better Siri UX.
And, as others have said, a lot of Siri frustration seems to come from failed voice recognition? IMSA Race = Miley Cyrus music? Perhaps if that alone was improved on, many would be happier with the Siri UX, even without a full overhaul?
I want to believe that the same people who gave us some really amazing Photo/Text AI have the ability to find ways to improve Siri... I'm just not convinced that Tim has/had the foresight to make that happen?
But, on the bight side, we did get "Wow, I'm Really Dehydrated" yellow iPhones? (Yes, I'm going to keep calling them that)
Yay?