Well, I think in part you are right...but at the same time i think 1 Gb with iOS, a 64 bit processor and a 2048x1500 display is really pushing it. Look at the Android market, they go with 3 Gb of RAM. Optimizing is good but you can do it until a certain point, after that you spend a lot of time and you get little. And for what? You sell less hardware. If I would complain about something I would complain about the iPad Air, it was a huge disappointment. They knew the A7 was RAM hungry, they knew multitasking was planned, yet they cheaped out on RAM. That was greedy and sucked. At the time I returned the Air because performance was too bad even on iOS 7.0 (crashes, reboots, app/tabs reload). It sucks for those that have trusted Apple on this and it's a lesson: Apple doesn't always think about costumers first. Margins come first (think about 16gb iPhones).