Like everyone else, I want fewer ads, not more. To be fair, however, back in the olden days when people subscribed to printed newspapers and magazines, those subscriptions were not some kind of a trade off. They did not get you an ad-free version of the publication. The subscription only got you a lower price than purchasing single copies at the newsstand. Both ways came with ads and both ways came at a cost to the reader.
I suppose on-the-fly formatting would make it easier to create ad-free versions of online publications, but $13 a month isn't going to pay for access to dozens or hundreds of publications, ad-free.
The publishing business' biggest mistake was being too dumb or lazy to figure out the new business model, and giving it away for free at the dawn of the internet age. That's when the camel's nose got under the tent, and it's not the tent or camel that you think it is. As the print world collapsed, everyone was already trained to think news content should be free.
Apple News + is a literal newsstand in your pocket, and everybody here seems to think 13 bucks is enough to cover the cost of everything in the store. I have news for you: you are the camel, and you have crawled all the way into that tent.