I dunno what it like over there USA but in UK for my Grandma and also many older and elderly people don’t want wear hearing aids cos they are fiddling, annoying, make sounds too loud or too quiet, changing batteries tricky for elderly hands, etc. My Grandma did have hearing aids but she never wear them and rather struggle instead.
So this for any older (not elderly) would be great for them if want hear something for bit and don’t need it all day long. Hearing aids are pain for all day for some people and it works great for other people.
Thought it might be worthwhile chipping in my tuppence (or two cents worth) as someone in the UK with a hearing aid, I don't have Airpods, my personal phone is an Android, but my work phone is an iPhone.
I was diagnosed with otosclerosis in my left ear as an adult, and underwent surgery fairly soon after, it wasn't as successful as we hoped it would be, my hearing improved but for years I've tolerated having a good ear and a bad ear.
I recently decided to use a hearing aid again and was fortunate to have a Made for iPhone hearing aid provided by the NHS here in Scotland.
The way my iPhone integrates with my hearing aid, it's magic, it works, it helps, it makes my hearing aid feel more like an upgrade than a drag, and that's probably just down to a few things: native integration with the OS (no need for a dedicated app), and I'm told it supports multiple devices the same way you can jump between then with Airpods (this will likely make me switch from Pixel to iPhone in the next year or so), notifications ping directly into my hearing aid, can also steam media and calls but the audio quality isn't great, and the simple ability to be able to adjust the volume for my hearing aid from my phone.
I'm not that old and my fingers are fairly dexterous, but the wee buttons are too fiddly to repeatedly press to turn the volume all the way down, where as on the phone it's the same as adjusting a headphone volume slider.
A good audiologist should be able to fit you with a comfortable earpiece, I keep it in just about all day, with glasses, most of the time I forget it's there.