Nobody saw it happening when London overtook Rome many years ago as the biggest city in tbe world.
And nobody is seeing now that Android is slowly overtaking ios as the superior platform.
Like a lot of Apple diehards in this thread alone, Apple is taking for granted what people want in an ios device in 2017 and taking for granted the offerings of Android relative to ios.
Sales may be going well for Apple at the moment but if Apple keeps up the incremental change appraoch, they will start losing ground. Every year Android becomes more and more refined. The days of poking stick at Android for being a disjointed, laggy and malware prone software are long gone. People who still assert that today are stuck in 2012. Things change, except Apple's philosophy of increnental change. London overtook Rome and Android is catching up to ios.
Incremental change won't get you more market share, but continued refined improvement and added features which add to the user experience will.
I give it 10 years before Apple loses its crown as the smartphone king. Look at what happened to Nokia. Things change.
This is based largely on what happens with these bendable screens both Apple and Samsung are working on. How each approach it will go a long way to deciding who is the biggest seller in a decade's time. Knowing Apple, it will build a fold out screen device to simply mimmick an ipad-like screen. Think Plus model which really didn't offer anything to take advantage of the extra real estate other than offer extra real estate. And knowing Samsung, it will do a lot more than that, it will be Note 8ish-like where the wow factors will be through the roof.
Apple, you've been warned, change your approach or be the next Nokia within 10 years time.
Players like Nokia, Blackberry and Palm were caught completely flatfooted by the iPhone and later Android phones. They were still peddling "old" tech while other companies moved forward with "new and shiny" tech.
And they couldn't react in time. That's why Palm is gone... Nokia is basically a brand name... and BlackBerry is, well, I don't know what BlackBerry is today.
The good news for Apple is... they're still highly regarded in the smartphone game. It should be no surprise that some people LIKE the iPhone. A lot of people, actually.
While the entirety of Android absolutely dwarfs the iPhone.... the iPhone is still a 200 million units a year product. With massive margins too. No other company has those kinds of numbers. (Samsung sells more units... but at FAR lower margins)
Could Apple's iPhone sales numbers decrease rapidly? Perhaps... but I still think they are in a MUCH better place than Palm, Nokia and BlackBerry ever were.
I see your point though... incremental changes aren't always enough. But at the same time... massive changes aren't always good either!
It's "damned if you do, damned if you don't"
Apple does too little and people complain. Apple does too much and people complain too! It's a tough balancing act.
Your comment was a well-worded warning to Apple: watch out or you will become the next Nokia or some other defunct company.
But I've heard the same basic warning hundreds of times over the last 10 years of the iPhone... and over the last 30 years of the Macintosh.
Somehow Apple stays afloat. They march to the beat of their own drum... and fortunately they get enough customers to march along with them.
The same can't be said for Nokia, Blackberry and Palm...
