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Honestly I think dropping the Plus models would be a mistake too. Not everyone wants to move up to a Pro Max just to get a bigger screen, especially if they are not that into the extra camera features. The Plus was kind of the sweet spot for people who preferred a larger display without paying for the top-end specs. I really hope Apple reconsiders.
The Air will have a larger display, though slightly smaller (6.6") than the Plus. Price is expected to match as well.
 
At the end of the day with Android phones you just naturally need more research as there are far more options and more price points. But this doesn't change the fact that 120Hz is really not a premium feature in 2025 anymore. It just isn't. Some people don't mind 60Hz, but for those who do they will spot the 'choppiness' immediately.
What defines “premium?” The specs or the experience? 🤔

To me, my iPhone 13 mini is a premium phone. It has no promotion and no “pro” features; but the build quality is artisanal, materials are refined, the display is flawless, the performance is silky smooth and the feel in hand is elegant and refined.
 
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Apple's Pro models are just fantastic. But when it comes to the plus, the phones are thinner, which is good, as a result, they are also lightweight. People are interested in buying the Plus models as well.

IMHO the plus models are simply just too expensive once you upgrade from base storage. If I'm 70-80 percent the way to a Pro or Pro max in cost, I'm not going to cheap out and drop the additional lenses, lidar, better chip, promotion, etc.

I understand that some people want a big phone, but I think to cater to those people Apple need to drop the price a bit on the plus (and the base model 16 to be fair) rather than add even more expense, making it even closer and even more "not worth it" vs. the Pro phones.

I'm sure a lot of apple's pricing is there to up-sell to the higher device, so it probably works out for them as-is though, much as we don't like it as the customer.

As far as 60hz vs. 120hz go, it's probably the least of my concerns in considering pro vs. regular iPhones. I went pro max for the size, battery, additional lenses, 10Gb USB and lidar (for 3d scanning).
 
iPhone 12 mini
iPhone 13 mini
iPhone 14 Plus
iPhone 15 Plus
iPhone 16 Plus

It's way overdue that Apple go back to 3 iPhone models per release just like
- 2017 (iPhone 8, iPhone 8 Plus, iPhone X)
- 2018 (iPhone XR, iPhone XS, iPhone XS Max)
- 2019 (iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max)

Apple should just follow the iPad, iPad Air, iPad Pro for the iPhone lineup but enough with the two sizes of Air and Pro.

After looking at the iPhone lineup since 2020, I believe iPhone 13 series is still the best even after all these years even though it is not using USB Type C.
 
At least in the USA even “poor” people have no problem spending $1,000+ on a phone.
This is the real pathetic part. That people would spend over a thousand dollars for a frigging phone.

Also, I had commented a while back saying that the iPhone 17 Air was a bunch of B.S. made only to try to steer people to the Pro Max:

The iPhone 17 “Air” is a bunch of B.S. It exists to drive people to the Pro Max. For example, I don’t like the iPhone 16. The screen is too narrow. So, I prefer the 16 Plus. The screen is both taller and wider, and it has the same camera set up as the 16. With the iPhone 17, it’s the same problem. But wait, there is no 17 Plus any more. I can get the taller wider screen with the 17 Air, but Apple has gimped the camera on it to less than the iPhone 17. Oh, you want the taller wider screen and a better camera set up? Well then now you have to buy the Pro Max. Apple greed at it’s finest. Thanks Tim Apple

Glad other people are seeing this too.

Tim Cook is such a piece of greedy garbage. I really hate the man. And after what he did recently by not listening to Phil Schiller when it came to the Epic games trial and the app store, I’m surprised he hasn’t gotten the boot yet. He needs to go.

 
This is the real pathetic part. That people would spend over a thousand dollars for a frigging phone.
To be fair, it’s not just a phone even though we call it a phone. It’s a computer, a wallet, a flashlight, a camera, an alarm clock and many other things. It’s also something that people spend hours a day on. One could argue that that is not healthy but just the fact that you’re spending $1000 for something that you use for hours a day isn’t terrible.

Also, I had commented a while back saying that the iPhone 17 Air was a bunch of B.S. made only to try to steer people to the Pro Max:

The iPhone 17 “Air” is a bunch of B.S. It exists to drive people to the Pro Max.
I disagree with this. I am currently using a Pro Max and excited to see the Air coming out soon. Of course, none of us really know what it’s going to be like so it might turn out to be terrible. If it’s similar in size to my Pro Max, but thinner and lighter I am going to buy it.


Tim Cook is such a piece of greedy garbage. I really hate the man.
That sounds like you have some emotional issues going on. Having strong feelings for someone that really has no direct influence over you isn’t healthy. There’s a lot of celebrities that I dislike or think poorly of, but I can’t say I really hate any of them.
 
This is the real pathetic part. That people would spend over a thousand dollars for a frigging phone.


This is the thing though; for many people it isn't just "a phone" now.

For me for example, my iPhone is:

  • my password manager
  • my 2FA authenticator
  • my camera
  • my wallet
  • my car navigation system
  • my dictionary / thesaurus / encyclopaedia
  • my notepad
  • my remote control
  • my music library
  • portable gaming device
For many people (millennial / generation alpha or whatever the kids are these days) the phone IS THEIR MAIN COMPUTER. In some cases, their only computer. For many people, an iPhone (or android!) is the only computer they need!

Yeah, iPhones are expensive, but when you really sit down and think about what they actually do these days and how much time you spend using the device, its probably worth getting a good one if you can afford to.

This is how I rationalised getting a Pro Max this time around, and I'm sure I'm not alone in that sort of thought process; it's not just a phone any more. It's the device I probably spend most of my time using for various tasks throughout the day both personal and work life.


For context, from a web search

The original Sony Walkman, the TPS-L2, debuted in 1979 and was sold for $150. In today's dollars, that's roughly equivalent to $680. The first Walkman, sold for ¥33,000 in Japan.
 
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That sounds like you have some emotional issues going on. Having strong feelings for someone that really has no direct influence over you isn’t healthy. There’s a lot of celebrities that I dislike or think poorly of, but I can’t say I really hate any of them…….

I feel the same way about Mark Zuckerberg and Jeff Bezos. There’s a few other names I could mention, some American, some not American, some multi-national, but if I mention them, this post would need to be in another forum.

I disagree with this. I am currently using a Pro Max and excited to see the Air coming out soon. Of course, none of us really know what it’s going to be like so it might turn out to be terrible. If it’s similar in size to my Pro Max, but thinner and lighter I am going to buy it
I guess then you won’t mind downgrading to the gimped camera, then.
 
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This is the thing though; for many people it isn't just "a phone" now.

For me for example, my iPhone is:

  • my password manager
  • my 2FA authenticator
  • my camera
  • my wallet
  • my car navigation system
  • my dictionary / thesaurus / encyclopaedia
  • my notepad
  • my remote control
  • my music library
  • portable gaming device
For many people (millennial / generation alpha or whatever the kids are these days) the phone IS THEIR MAIN COMPUTER. In some cases, their only computer. For many people, an iPhone (or android!) is the only computer they need!

Yeah, iPhones are expensive, but when you really sit down and think about what they actually do these days and how much time you spend using the device, its probably worth getting a good one if you can afford to.

This is how I rationalised getting a Pro Max this time around, and I'm sure I'm not alone in that sort of thought process; it's not just a phone any more. It's the device I probably spend most of my time using for various tasks throughout the day both personal and work life.


For context, from a web search

You think an alarm clock and a flashlight justifies the price? A calendar? A dictionary app? A notes app? etc. Really? Everything you mentioned the phones have done for years, but the price has been raised precipitously. It’s B.S. You know Apple gouge's people. Gotta keep that stock price up. Apple’s profit margins are like heroin for Tim Cook. The needle is stuck firmly in his arm, and when iPhone sales started dropping because people started holding on to their phones longer, oops, the prices started to blast off. The “Pro Max” comes out, while gimping the lower level models. Apple is one of the greediest companies in the country. How ‘bout that skimpy 5GB of iCloud Storage? The amount of money Apple charges for RAM? The pathetic storage capacities of the iPhone that have only been raised recently so they can hawk “Apple Intelligence”, which takes up 7GB of space and will only take up more the more you use it?
 
Ask yourself this:
If you had a choice between the rumored iPhone 17 Air, or a 17 Plus with ProMotion, same storage/memory, and the same price — which would you buy?

The Plus. The “Air” is just a throwback to Jony Ive’s obsession with anorexic thinness, over usability. I often think he was projecting his insecurity about being overweight into the products he designed.
 
Is it conspiracy theory? Not at all.
It’s basic consumer psychology — people will naturally pay more when the “middle” option is made intentionally underwhelming.

Ask yourself this:
If you had a choice between the rumored iPhone 17 Air, or a 17 Plus with ProMotion, same storage/memory, and the same price — which would you buy?
I would buy the Air due to it being a slightly smaller screen and much much lighter. The Air will be much easier to carry around between the two.
 
You think an alarm clock and a flashlight justifies the price? A calendar? A dictionary app? A notes app? etc. Really? Everything you mentioned the phones have done for years, but the price has been raised precipitously. It’s B.S. You know Apple gouge's people. Gotta keep that stock price up. Apple’s profit margins are like heroin for Tim Cook. The needle is stuck firmly in his arm, and when iPhone sales started dropping because people started holding on to their phones longer, oops, the prices started to blast off. The “Pro Max” comes out, while gimping the lower level models. Apple is one of the greediest companies in the country. How ‘bout that skimpy 5GB of iCloud Storage? The amount of money Apple charges for RAM? The pathetic storage capacities of the iPhone that have only been raised recently so they can hawk “Apple Intelligence”, which takes up 7GB of space and will only take up more the more you use it?
Are you okay?
Outside of one company, step back and really think how ungrateful you sound.
Actually *look* at what goes into making a smartphone.
Put aside all of the cynicism for one second and you’ll quickly realize just how much of a technical miracle today’s modern smartphone is.
Also, the prices haven’t really gone up counting inflation. The first ever iPhone on release day with AT&T contract included is way over $900 in today’s money.
A top-of-the-line 64GB unlocked iPhone 4S was $849 in 2012, which is *way* over $1000 today.
 
Plus models sold as well as the mini models. By this forum’s standards, it shouldn’t exist and shame on (the generic) you for being interested in the model!
 
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I feel the same way about Mark Zuckerberg and Jeff Bezos. There’s a few other names I could mention, some American, some not American, some multi-national, but if I mention them, this post would need to be in another forum.
I’m not a Tim Cook fan by any means. I think he’s done a good job running Apple, but I can’t discuss my opinion of him as a person in this thread. I also don’t hate even the worst of them, Zuckerberg because he’s not worth my negative emotions.

I guess then you won’t mind downgrading to the gimped camera, then.
No, not at all. If it means a smaller camera bump and a thinner phone then that’s fine. Every phone camera is gimped. Unless you have a real DSLR lens on the back of your phone, it’s gimped. Seriously you can’t expect a camera lens the size of your pinky nail to be very good. Phones just use a lot of digital photo processing to make the pictures look better.
 
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I feel the same way about Mark Zuckerberg and Jeff Bezos. There’s a few other names I could mention, some American, some not American, some multi-national, but if I mention them, this post would need to be in another forum.


I guess then you won’t mind downgrading to the gimped camera, then.
Is it so hard to imagine the possibility that the normal lens is sufficient for some people? Maybe some people aren't into photography, or prefer a DSLR or Micro Four Thirds, etc. cameras?

Just because you don't like a particular model doesn't mean no one does! There are many people who are excited about the idea of a thinner, lighter phone!
 
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You think an alarm clock and a flashlight justifies the price? A calendar? A dictionary app? A notes app? etc. Really? Everything you mentioned the phones have done for years, but the price has been raised precipitously. It’s B.S. You know Apple gouge's people. Gotta keep that stock price up. Apple’s profit margins are like heroin for Tim Cook. The needle is stuck firmly in his arm, and when iPhone sales started dropping because people started holding on to their phones longer, oops, the prices started to blast off. The “Pro Max” comes out, while gimping the lower level models. Apple is one of the greediest companies in the country. How ‘bout that skimpy 5GB of iCloud Storage? The amount of money Apple charges for RAM? The pathetic storage capacities of the iPhone that have only been raised recently so they can hawk “Apple Intelligence”, which takes up 7GB of space and will only take up more the more you use it?

Password manager, portable gaming device, portable productivity device, etc.

Look at the App Store.

Look, you're free to buy a Nokia dumb phone and carry a calendar, dictionary, notepad, password safe, camera, walkman, crappy netbook, etc. around with you if you like: You do you.

The sane people in the world however have confirmed there is a market for a pocket-able premium device that does it all, does it well, is nice to hold in the hand, etc.

Yeah, phones have done bits and pieces of that in the past to varying degrees of success (often badly). They are not the same.

Same goes for a flagship android handset being expensive - exactly the same as an iPhone: they aren't just a phone, they're a portable device with more power, sensors and processing capabilities than the typical 13" laptop - plus a phone.

And if you're looking to compare a $300 android handset to an iPhone 16... you're either completely irrational or on some sort of psychedelic.
 
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I hear this so many times, but there’s more to a display than refresh rate. Those android displays are nowhere near the quality of a 60 Hz iPhone display. They focus on that one spec just put that on the box. Most people don’t have a clue so they think it has more Hz so it must be better. I’m not saying the iPhone doesn’t need a high refresh rate display, but you can’t compare one spec and act like the displays are even similar.
Honestly, I'd be very surprised if high refresh rates make a big difference in sales. I for one see the difference, but don't care as long as I don't hold a phone with a low refresh rate next to tone with a high one. And even then, I'd probably go for the one with the low refresh rate, if it's cheaper. (granted, I do video. If 24hz good enough for cinema, 60 will do for my phone). But outside of these forums, a.k.a. most people probably don't even know that are phones with different refresh rates and won't see the difference. Just ask your parents, children, (non-techie) colleagues what refresh rate their phone has or if it was part of their buying process.
 
I guess then you won’t mind downgrading to the gimped camera, then.
Really, I'd rather have a small phone than one with those camera warts sticking out of the back. Either way, it's a gimped phone camera - there's only so much you can do at those sizes and it shows in quality. Sure, iphone photos - especially the heavily processed one out of the camera app can look good on a phone screen. But essentially, it's putting lipstick on a pig. Just more lipstick on the iPhone Pros.
 
Is it so hard to imagine the possibility that the normal lens is sufficient for some people? Maybe some people aren't into photography, or prefer a DSLR or Micro Four Thirds, etc. cameras?

Just because you don't like a particular model doesn't mean no one does! There are many people who are excited about the idea of a thinner, lighter phone!
No, it’s not hard to imagine at all. The problem is that there used to be an option to get the better camera for less, and Apple is discontinuing it in order to force people to buy the higher priced phone. Don’t be naive.
 
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