At the end of the day Apple puts the amount of RAM in these systems that they feel is the minimum the target demographic of said system would be happy with and have a great experience with. The fact that their entry pre-built options are the exact models that go into every retailers stock and the fact that that M3 yet again comes with 8GB base shows that general consumers quite clearly are not complaining about the systems that they are purchasing to the retailers.
Further to this Apple will monitor things such as how many users of the MacBook Air 8GB are running into issues with their systems due to the RAM etc… and if by that data and retailer sales/complaints/returns that isn’t translating into 8GB not being enough for the majority of the demographic then Apple won’t feel a need to upgrade the base RAM.
Apple are not going to sell a brand new M3 equipped MacBook Pro with only 8GB of RAM if they know (due to M2 sales, returns, complaints and system data) that the majority purchasing that model are not going to be satisfied with their purchase and return it, it would have too much of a dire effect on their brand… Mac will start to be known as a horrible sluggish machine that can’t cope with basic tasks and judging by reviews of more recent reviews of entry Macs sold on Amazon and such like over 90% of people purchasing are more than happy with their purchase.
As an example imagine if over 50% of people buying an M2 Air base model we’re having issues directly related to the amount of RAM in the device, this would be reflected in data gathered by Apple from the system itself, coupled with large return/complaint figures, ultimately loosing Apple plenty of $$$… this quite clearly isn’t happening as M3 has yet again launched with 8GB of Ram as standard, Apple simply wouldn’t risk it if the above scenario was true.
Yes don’t get me wrong Apple are blatantly ripping consumers off, but that has been the case for years and it will never change, but yet even with these ‘rip off’ prices consumers are still queuing up which shows that they are definitely doing something right.
I always look at the stock RAM options as being what is perfectly fine for the average demographic of that same device:-
MacBook Air - Casual computer users who don’t have a heavy workload (use their Mac for email, FaceTime, messaging, word processing and such like) but may dabble their toes into photo/music/video editing from time to time as a bit of a hobby. For those who like to edit photos/music/videos etc more regular they have the option of bumping up the RAM if they so wish.
MacBook Pro M3 - Same as above but also want some of the Pro features on their machine (promotion/better speakers/ports etc) and are willing to pay extra for the privilege.
MacBook Pro M3 Pro - Users who have relatively intense workloads, need a faster performing machine as they regularly edit music, videos and such like, quite likely as their job.
MacBook Pro M3 Max - the most intense computer users who do a lot of graphic work, probably use the machine for their business, constantly need a very high performing machine.