So why don't you defer to them now? Clearly, they think 256 AAC is fine because they're not lobbying for higher bitrate files...
And I disagree with your assertion. Video professionals keep pushing for higher resolution video because audiences enjoy it. Same with cameras, in phones or standalone.
I'm just curious: What's your explanation for why lossless hasn't taken off in a major way?
You have no idea what you're talking about regarding video professionals. Companies like Arri and Red are pushing boundaries that were never possible before with film. It's NOT because "Audiences enjoy it" it's because people make things, smart people, to push our society further. In the last 10 years film as a capturing format has diminished because a few crazy people pushed the technology further and artists took it and pushed it FURTHER. I really don't understand why people are so stagnant and your thought process is extremely boring, honestly and that's not an ad hominem attack, just reality.
My explanation for why Lossless hasn't taken off is because of the lack of space, demand, and other factors. Companies like Apple set trends and sometimes follow trends themselves (ie force touch, fingertip scanning, larger iphones [although they fought really hard against having a big phone, they succumbed to a larg market demand]).
You're not going to see lines and lines of people standing outside of Apple just so they can get new phones that support Lossless audio, but the reason, that I think it hasn't taken off is because like I said, it just wasn't time for the market to move into that direction.
I just have a problem with people saying 256kbps is "good enough" and that there is no way I could tell the difference between 256kbps and lossless. That is a crazy crazy statement and it doesn't matter how you cut it, A COMPRESSED FORMAT WILL NEVER BE AS GOOD AS THE ORIGINAL.
A lot of music especially now is mastered all digitally at 24/96 and up. They then dither it down to 44/16 and they cater toward compressed music audience. Your Katy Perry albums will be catered toward a large market...but there is also a LARGE market (anyone remember the baby boomers? even the millennial?) that came from a time where music was still mastered on analog reels and NOT catered toward a digital market. There are MILLIONS of amazing albums that deserve to be heard in Lossless. Everything from the whole Beatles collection down to the Pixies, Velvet Underground, etc. These albums contain patina that can only be enjoyed via Lossless and usually in the privacy of your home.
The point is, music is probably the only medium where it's so universally piercing in the fabric of our culture that it deserves more love. It's much bigger than the movie industry.
The time will come and Apple will have Lossless support, that's just the way it is. I'm sure they had plans before I remember an interview somewhere with Steve back in the day talking about this, but I can't find the link for you at the moment.
People said they didn't need Toy Story and look at it now, 99% of 3d movies are Pixar style and Pixar pushed computers and technology further.
I'm not saying Apple supporting Lossless will save the planet, but it will save the legacy of some of the people who put their hearts and souls into the music and a lot of them have now passed away. Music is a personal experience, sometimes enjoyed with others, but mostly a personal experience. It is hard to sit down and talk about bitrates and data.
Here's an example: I brought my father and put on his favorite Beatles album on my "mid-range" "audiophile" setup and I left the room and let him enjoy it. I came back and saw him wiping tears away and after I asked him how does he feel he told me he felt like he went back in time to his golden days because the music felt so "real". Now bear in mind my father is super stoic and this would never happen. Ever.
So what is my point? There are things that can't be explained by long-sideburned people on Youtube or scientists and engineers. Some things are felt not told.
Just watch this: