I don't think it is a question that the majority of people cannot tell the difference between 256 kbit/s AAC and lossless. Whenever somebody has carried out such tests, the majority couldn't tell the difference. And if you do these tests using the people's own equipment (eg, iPhones with standard headphones) an even larger percentage couldn't tell the difference. That doesn't mean that no-one can hear the difference but whether that is 1% or 15%, I don't know. And you might set up these tests more broadly, asking people how they enjoyed the music, ie, checking if there is some subconscious benefit.I "don't want" lossless no matter what, I already have lossless and enjoy it. I want lossless to be enjoyed by everyone else too just like Steve had his engineers and designers implement good typography in the first Mac up to the new Macs and trickled it down to all their devices and packaging and as a brand. It takes people like Steve until their deathbed to keep going and challenging the status quo.
And you might do the same in regard to typography. Since I enjoy good typography, even though I am by far no expert, I would say that at least a large minority somehow, at least subconsciously, notices a difference between good and bad typography (though it might be harder to define what good typography is than testing it). The problem with typography (and I think more so than with music compression) is that good or bad by the layman might be based to a good deal on association, think scientific papers vs first term student's reports. This can go as far that association with something positive can actually make people enjoy and value something a product more.