100% spot on.
Looking back, we had these bread crumbs on MacRumors for a while. As odd and perplexing as some of the LiDAR stuff has been, this is what they had planned for. It was to get lidar on a phone "now" (back then) so it could be supported "in the future" for this purpose. If they put out the new phone now with LiDAR (for the first time) and this new software, they'd be raked over the coals in the media. So, "back then", LiDAR was odd; this is why. Quite clever.
Same for the oft-ridiculed MeMoji stuff. Gimmicky then (and now), but it's to be a face-sensing device so you can (eventually) hold it up and the phone can recognize "that's your friend Jimmy, that's your SO Ellen, and that is your child." Right now it appears to recognize "a microwave", but it's coming. That's going to be their AR use case, for low sighted people.
The digital voice thing is quite impressive. That's going to be fantastic for those who need it. Epic, indeed.
So yes, this is Apple's AI/AR. I'm willing to bet they had a group of folks who got together and said, "ok, so.. AI, eh? AR, too? Hm. Hey Bobby, wear this "foggle mask" and find all the things you need that we can do with iPhone and this new wizardry!"
Not bad... not bad at all.