They hire based on personality not technical expertise. You can teach the technical stuff but you can’t teach people how to people.Before there were Apple retail stores, I did work for Apple through a contractor at Sears/CompUSA stores supporting iMacs, primarily restoring scrambled machines on a weekly basis.
When Apple opened its own retail stores, I applied to be a genius. Though I was COMPTIA A+ certified and had completed coursework toward a CCNA, I was not hired. At that time—before DEI was codified—I was openly told that Apple wanted a diverse genius workforce, so the company preferred to hire people with liberal arts degrees (and green hair and a nose ring) and send them to Cupertino for training.
You reap what you sow.