Apple Releases New 'What's a Computer?' iPad Pro Ad

[MacRumors]

Apple today debuted a new iPad Pro advertisement on its YouTube channel, pointing out all of the things the powerful tablet can do as a computer replacement.

The 30 second spot features the iPad Pro and its accessories, the Apple Pencil and the Smart Keyboard. It features a demonstration of the Apple Pencil being used on the screen and it shows off a few iPad-specific multitasking features including Slide Over multitasking and picture-in-picture.

Just when you think you know what a computer is, you see a keyboard that can just get out of the way. And a screen you can touch... and even write on. When you see a computer that can do all that, it might just make you wonder hey, what else can it do?

Apple ends the ad with the tagline "Imagine what your computer could do if your computer was an iPad Pro," positioning the powerful tablet as a viable PC replacement. Today's new video is the first iPad Pro ad Apple has released since its "A Great Big Universe" spot that debuted following the announcement of the 12.9-inch iPad Pro.

As of March 2016, Apple sells two iPad Pro models, available in 9.7 and 12.9-inch sizes. Pricing for the 9.7-inch model starts at $599 while pricing for the 12.9-inch model starts at $799. The high selling price of the iPad Pro led Apple to see its first iPad revenue growth in 10 quarters during the third quarter of 2016.

Article Link: Apple Releases New 'What's a Computer?' iPad Pro Ad

 

[Rob_2811]

Fantastic timing

 

[555gallardo]

"What's a computer?"

It's a thing used to restore your iPad after being broken by iOS update.

 

[jonnysods]

Friends, this is the end as we know it.

 

[redheeler]

Ok at this point I'm definitely starting to fear for the Mac.

 

[farewelwilliams]

it can do this

 

[Chuck Kostalnick]

Wow, they hired the Microsoft ad team to dream up this steamy pile of

 

[entropi]

My computers can run Logic Pro & Ableton Live.

 

[chirpie]

Are they really touting touch as a stand out feature? @_@

 

[captain cadet]

"Whats a computer" - my CS lecture tells "A system that takes in information that produces other useful information" to have one student reply "Is Stonehenge a computer then?"

 

[sputnikv]

my primary machine has been an ipad pro since its release. it's been going surprisingly well.

 

[Asarien]

A computer can truly multitask.

 

[Paradoxally]

But can it run Xcode? No?

I thought so.

 

[Ries]

"Imagine what your computer could do if your computer was an iPad Pro,"

The answer is:
"About 2/3's less than my macbook pro"

 

[Sirious]

Just the other day I couldn't open some files on my iPad, had to resort to the laptop. So frustrating.

Also why can't I have a 30/70 split on my iPad when using two apps? Why must it be 50/50 or 70/30?

 

[iapplelove]

Ok at this point I'm definitely starting to fear for the Mac.

After this current marketing plan,you should be.

 

[webperfex]

No new MacBook Pro's, they get discontinued in favor of the iPad

 

[Yaemon]

I have 2 comments for this video.

1) NO

2) Update the Mac product line.

 

[oliversl]

This Apple strategy leaked a few years ago, and Microsoft stole with the Surface pro form factor. Or Apple is just copying Microsoft in 2016.

 

[ajahn5]

Put macOS on it, then maybe...

 

[Glassed Silver]

Oh boy, this is perfect timing with their EXHAUSTING LACK of care for their Mac line-up.

I mean, I don't think they'll discontinue the Mac anytime soon, but it sends a nice message to anyone hoping they still care about you when you need more than a 12.9" "all Apple-certified" experience.

This ad shouldn't have come NOW, but after some major Mac refreshes.

Glassed Silver:mac

 

[2457282]

This is where I have been saying that Apple is headed for about a year now. Unfortunately, I think this is only good for about 70-80% of the population. The light users and some middle weight users. But for serious or professional grade users, the iPad cant do enough. Maybe in a couple of years, when they finish the merging of macOS into iOS -- like a directory/file structure and multi-running windows.

 

[kingofwale]

"Just when you think you know what a computer is, you see a keyboard that can just get out of the way. And a screen you can touch... and even write on. When you see a computer that can do all that, it might just make you wonder hey, what else can it do?"


but noooo.. we refuse to bring touchscreen to Macs..

Apple, we need proper filing system before i ever even consider getting rid my computer

 

[jdillings]

Apple ends the ad with the tagline "Imagine what your computer could do if your computer was an iPad Pro," positioning the powerful tablet as a viable PC replacement.

If my computer was an iPad Pro it wouldn't run OS X.

 

[Zarniwoop]

"Hey, what else it can do?"

Well, you can use it to read Funnies in toilet. Can't do that with an iMac!