Apple Releases New 'What's a Computer?' iPad Pro Ad

[jujufreeze]

I feel like Apple was the Willy Wonka of consumer electronics under SJ. Was it always a business that had healthy profit margins ? Sure. Seems lately however it is becoming just another corporation like when Ballmer hijacked Microsoft, no spark or soul to push the creative vision to uncharted territory, just stagnant bean counting milking everything SJ accomplished to maintain the status quo.

 

[H2SO4]

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I think Microsoft has dumbed down the advanced battery settings. Or am I just stupid?
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Wow, you're a really angry person.

LOL, that’s what you got from that. You are a sensitive flower aren’t you?

 

[tech3475]

A 50$ computer probably runs them pretty ****, though, right?

1) I said £50 not $50
2) Not necessarily, sure I wouldn't expect them to run like on my other hardware, but at least it can run them to make it still more useful for me, unlike on the ipad, for a fraction of the price of the ipad pro which is about 10x more cost wise for a basic unit.

Plus as I said, the way it runs makes it more practical as a work device e.g. mouse support.

 

[Michael Goff]

1) I said £50 not $50
2) Not necessarily, sure I wouldn't expect them to run like on my other hardware, but at least it can run them to make it still more useful for me, unlike on the ipad, for a fraction of the price of the ipad pro which is about 10x more cost wise for a basic unit.

Plus as I said, the way it runs makes it more practical as a work device e.g. mouse support.

50 pound isn't much more than 50$ these days ...

 

[osxmx]

The iPad Pro line is meant for the average consumer. And the average person doesn't make apps or anything else heavy other than email, YouTube, or normal web surfing. It's not meant for you so stop nagging.

Well, if it is for the "Average Consumer" then what is the point of puting "PRO" in its name? That implies that it IS for professional users, and professional users expect professional tools to help them do their professional jobs with.

 

[Seiga]

Ok, can I run my Linux virtual machine on it...? No
Can I run a Windows virtual machine on it...? No
Can I write code on it...? No
Can I install ruby on it...? No
Can I access the terminal...? No
Can I connect my Thunderbolt equipped audio interface to it...? No
Can I install my audio plugins or run my software instruments on it...? No
Can I run Logic Pro X on it...? No
Can I plug a Blu-ray drive into it...? No
Can I install handbrake on it...? No
Can I rip my films to iTunes format on it...? No
Can I plug my external hard-drive into it...? No
Can I plug my microSD card into it and edit my video in Final Cut Pro X...? No
Can I charge my USB device plugged into one of the ports...? No
Can I drive multiple displays with it...? No
Can I run Steam on it, to play my games...? No
Can I plug my game controller into it...? No

So, it's not a computer then is it Apple?

Now Let's compare that with Surface Pro 4 with Windows 10 Anniversary Edition....

Ok, can I run my Linux virtual machine on it...? Yes with Hyper-V
Can I run a Windows virtual machine on it...? Yes, same as above
Can I write code on it...? Absolutely Yes!
Can I install ruby on it...? Yes
Can I access the terminal...? Yes, and that includes Bash + Powershell.
Can I connect my Thunderbolt equipped audio interface to it...? No - That's propeitary with Macs
Can I install my audio plugins or run my software instruments on it...? Yes
Can I run Logic Pro X on it...? No, Mac Only Product
Can I plug a Blu-ray drive into it...? Yes
Can I install handbrake on it...? Yes
Can I rip my films to iTunes format on it...? Yes
Can I plug my external hard-drive into it...? Yes
Can I plug my microSD card into it and edit my video in Final Cut Pro X...? No, however there is a micro sd slot for Surface and you can use a windows editor
Can I charge my USB device plugged into one of the ports...? Yes
Can I drive multiple displays with it...? Yes, I'm currently running 3 but you can run 2 without a docking station.
Can I run Steam on it, to play my games...? Yes
Can I plug my game controller into it...? Yes
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The iPad Pro line is meant for the average consumer. And the average person doesn't make apps or anything else heavy other than email, YouTube, or normal web surfing. It's not meant for you so stop nagging.

And yet, for the average person, it costs about the same as a Macbook Air which has more capabilities. Having an average person device cost the same as a device that developers or graphics artists can work on is pretty bad.

 

[Michael Goff]

Well, if it is for the "Average Consumer" then what is the point of puting "PRO" in its name? That implies that it IS for professional users, and professional users expect professional tools to help them do their professional jobs with.

You mean like graphical art, video editing, being a doctor or a lawyer, flying a plane (flight manuals are numerous and heavy), light spreadsheet work, writing, doing survey work, and so forth?

 

[yaxomoxay]

You mean like graphical art, video editing, being a doctor or a lawyer, flying a plane (flight manuals are numerous and heavy), light spreadsheet work, writing, doing survey work, and so forth?

Don't forget public administration. I already converted a few departmental directors and even the City Manager to the iPP. They love it.
If I could get the City Secretary on it.......

 

[Seiga]

Until the iPad runs OSX then it lacks in just about every area when trying to do something productive.

It will happen eventually.

And yet that dual OS concept will lag behind. They can't rely on their processors to do that. If they want to achieve an iPad Pro that can do both mac os and ios, they need a new architecture to handle that. Enter Intel.

 

[Precision Gem]

Well, if it is for the "Average Consumer" then what is the point of puting "PRO" in its name? That implies that it IS for professional users, and professional users expect professional tools to help them do their professional jobs with.

Pro means it works with the Apple Pencil and Keyboard, and has a faster processor. I would have thought you could have figured that out. What makes a Macbook Pro different from a Macbook Air? Faster processor and a few ports? Does that mean the professionals can't use a Macbook Air? What the hell is a "professional user"?
I have an iPad Pro. I'm a professional engineer. I use the iPad all day long for various tasks in my daily work.
Case closed, the iPad Pro is a professional device!

 

[Seiga]

You mean like graphical art, video editing, being a doctor or a lawyer, flying a plane (flight manuals are numerous and heavy), light spreadsheet work, writing, doing survey work, and so forth?

But not full stack web-development, utilizing CAD tools, Pro Tools, Full Adobe Photoshop development, Big Data, Final Cut for PRO editing, Custom codecs, and a whole lot more. The iPad pro has a lot more limitations than a Macbook Pro or even a Macbook Air (which is roughly the same price).

 

[Michael Goff]

But not full stack web-development, utilizing CAD tools, Pro Tools, Full Adobe Photoshop development, Big Data, Final Cut for PRO editing, Custom codecs, and a whole lot more. The iPad pro has a lot more limitations than a Macbook Pro or even a Macbook Air (which is roughly the same price).

And? It can't do all jobs, but it can do some of those better than a MBP or MBA. Buy the tool for the job.
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And yet that dual OS concept will lag behind. They can't rely on their processors to do that. If they want to achieve an iPad Pro that can do both mac os and ios, they need a new architecture to handle that. Enter Intel.

Relying on Intel is not a great idea.

 

[Precision Gem]

But not full stack web-development, utilizing CAD tools, Pro Tools, Full Adobe Photoshop development, Big Data, Final Cut for PRO editing, Custom codecs, and a whole lot more. The iPad pro has a lot more limitations than a Macbook Pro or even a Macbook Air (which is roughly the same price).

Can you run Procreate on your Macbook? NO
Can you take hand written notes on your MacBook? NO

Therefore the iPad Pro is a better pro device than a MacBook!

 

[yaxomoxay]

Therefore the iPad Pro is a better pro device than a MacBook!

It's different, not better.

 

[lostngone]

Now Let's compare that with Surface Pro 4 with Windows 10 Anniversary Edition....

Ok, can I run my Linux virtual machine on it...? Yes with Hyper-V
Can I run a Windows virtual machine on it...? Yes, same as above
Can I write code on it...? Absolutely Yes!
Can I install ruby on it...? Yes
Can I access the terminal...? Yes, and that includes Bash + Powershell.
Can I connect my Thunderbolt equipped audio interface to it...? No - That's propeitary with Macs
Can I install my audio plugins or run my software instruments on it...? Yes
Can I run Logic Pro X on it...? No, Mac Only Product
Can I plug a Blu-ray drive into it...? Yes
Can I install handbrake on it...? Yes
Can I rip my films to iTunes format on it...? Yes
Can I plug my external hard-drive into it...? Yes
Can I plug my microSD card into it and edit my video in Final Cut Pro X...? No, however there is a micro sd slot for Surface and you can use a windows editor
Can I charge my USB device plugged into one of the ports...? Yes
Can I drive multiple displays with it...? Yes, I'm currently running 3 but you can run 2 without a docking station.
Can I run Steam on it, to play my games...? Yes
Can I plug my game controller into it...? Yes

As sad as that is, it is true and I wish Apple could see that. Apple could easily add some of those same features to the ipad at little to no cost.

 

[tech3475]

50 pound isn't much more than 50$ these days ...

So the £50 tablet is even better value for Americans. /s

My correction was more to do with it appearing like you weren't paying attention as things like that can cause issues e.g. perception of value.

 

[jonnyb098]

Yes, but you could say Apple was ignoring the iPad 9.7 inch. It took them a year and a half to push out the update to the Air 2 and, unlike the older iPhone 6s, it's not even 100% compatible with all the features of iOS 10, such as raise to wake or 3D touch (which actually is an iOS 9 feature, just improved in 10). It also has the older Touch ID sensor. And those missing features in spite of a price hike.

It doesn't seem to me that Apple put a lot of thought into the iPad Pro 9.7. They basically took the Air2 body, tossed in pencil support of the bigger Pro and an A9 chip, jacked up the price and called it a day. That's not ignoring but pretty close to being a red headed stepchild.
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Could say the same thing about iPods in 2010 when 50 million were sold and Apple was still selling, but not updating the iPod classic. 4 years later, no Classic and iPod sales in general plummeted 60%. Today you'd need a microscope to find them on Apple's P&L.

And don't take Cook at his word anymore than you could take Jobs'. When they talk it's not in future tense. Whatever they like or believe today doesn't mean they'll like or believe something else tomorrow. Of course TC sees Macs everywhere and sure that makes him happy. But lets look at the financial picture. Apple makes more revenue from subscription services now than Mac sales. Read that again and fully understand what a 180 that is from when the iTunes store was first launched.

You're forgetting the smart keyboard, true tone display/sensors, less reflective display, much better speakers.

 

[kingtj]

IMO, Apple made a poor bet with the iPad Pro 12.9" and this is just another attempt to salvage it. The tablet is just a little bit too big and heavy to carry it around and NOT expect it to perform as a replacement for carrying a laptop of a similar size. I know a LOT of people who initially thought they'd like the bigger version of the iPad they already loved, only to realize it wasn't so practical. Some of them have resold their iPad Pro 12.9" models to go back to a 9.7" version.

The only way to counter this is to convince people it's a perfectly good substitute for a traditional notebook. Except "Imagining what I could do if my computer was an iPad Pro" includes imagining the frustration at not having full-blown applications I need, and imagining the extra cost of buying iOS versions of programs I already own for OS X or Windows to do things. Then I have to imagine the limitations of having no way to plug in to a wired Ethernet connection (rules out the iPad Pro for such things as accessing the diagnostic port on our work's Cisco Meraki routers to reprogram things like DNS server addresses stored in them).

Apple ends the ad with the tagline "Imagine what your computer could do if your computer was an iPad Pro," positioning the powerful tablet as a viable PC replacement. Today's new video is the first iPad Pro ad Apple has released since its "A Great Big Universe" spot that debuted following the announcement of the 12.9-inch iPad Pro.

 

[Chupa Chupa]

You're forgetting the smart keyboard, true tone display/sensors, less reflective display, much better speakers.

Yes, I am forgetting them. Quite forgettable.

Seriously, the iPad Pro 9.7 doesn't come with a smart keyboard, so not really a feature. It just has compatibility. But the smart keyboard itself is really no better than any other premium BT keyboard case except it has an Apple logo.

True tone -- It's there but not sure I would miss it if it wasn't. Hardly anything to write home about.

Less reflective display. OK but it's still a mirror, just less.

Much better speakers? My ears say no. Same tin cans, just four of them. No horrible, but not ground breaking either. I switch off to a BT speaker personally.

 

[thermodynamic]

Apple today debuted a new iPad Pro advertisement on its YouTube channel, pointing out all of the things the powerful tablet can do as a computer replacement.

The 30 second spot features the iPad Pro and its accessories, the Apple Pencil and the Smart Keyboard. It features a demonstration of the Apple Pencil being used on the screen and it shows off a few iPad-specific multitasking features including Slide Over multitasking and picture-in-picture.

Apple ends the ad with the tagline "Imagine what your computer could do if your computer was an iPad Pro," positioning the powerful tablet as a viable PC replacement. Today's new video is the first iPad Pro ad Apple has released since its "A Great Big Universe" spot that debuted following the announcement of the 12.9-inch iPad Pro.

As of March 2016, Apple sells two iPad Pro models, available in 9.7 and 12.9-inch sizes. Pricing for the 9.7-inch model starts at $599 while pricing for the 12.9-inch model starts at $799. The high selling price of the iPad Pro led Apple to see its first iPad revenue growth in 10 quarters during the third quarter of 2016.

Article Link: Apple Releases New 'What's a Computer?' iPad Pro Ad

Complete with campy comedy tinkle muzak, and a truly condescending ******* talking to us as if we're 5 year olds. What a klassy jerk.

Working with real computers, I'll skip the toy. Especially as Tim Cook has said American workers are too dumb to work for his company, his company's products are a reason WHY Americans have come dumbed down...
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Friends, this is the end as we know it.

Of Apple's putrid ad campaign where they treat customers like infants needing to have their hands held? I sincerely hope so. But people will probably coo at how the ad (and by obvious extension the company) treats them and buy 50 of them, made by slave labor that often kill themselves by jumping out of company owned domiciles... but that's like communism so they don't care, right? (Until the news reports they're beating people up and smashing products that are from "American" companies, what else is being said about America behind our backs while Americans are treated like recipients of Fischer Price toys by these garish, despicable ad campaigns...)

 

[bit_bucket]

You mean like graphical art, video editing, being a doctor or a lawyer, flying a plane (flight manuals are numerous and heavy), light spreadsheet work, writing, doing survey work, and so forth?

Let me add full scale Linux engineering. The other day I had to work from a hospital waiting room with just my iPad Pro and was able to ssh into my hosts, compile software, configure a Vertica DB, do all manner of work in AWS and do general SE tasks.

I consider this to be a pro device, however acknowledge that you can't do compiling and run VM's on it. But I do all of these things on a bastion host anyways, since it has far more power than even my best workstation.

 

[artfossil]

What's a computer?

How about a device where you can actually purchase an e-book, download it, and start reading it. I don't know if they've since fixed the issue, but my wife had to give up on using her iPad as her primary machine because you could not buy an e-book through the Kindle app, nor through Amazon's web site using Safari. Instead, you had to get on a real computer and make the purchase, then you could download it from the cloud using the Kindle app.

As long as Apple plays games with people's expectations by taking an exorbitant cut from app content purchases made on these devices (making it infeasible for content providers to sell their content through their apps at a profit, leading them to completely disable the functionality), trying to portray these devices as desktop replacements is a joke.

Oh good grief. Of course you can buy a Kindle book from the Amazon web site on your iPad and download it to your iPad. I do this every week on my iPad Pro. Along with NSF-funded research, other academic work, teaching, studio work, writing, photo editing and photo file management and yes, watching Netfix and Amazon Prime.

It's comforting, somehow, to have been gone from the forums for a few weeks and return to find that nothing has changed.

 

[Precision Gem]

It's different, not better.

It was meant to be sarcastic. All these debates on if an iPad can replace a laptop or Mac or PC are really stupid. It's all a function of what you do. For most people, all they do is send and read email, surf the web, and play games. This is maybe 95% of Apples customer base. So for them it makes total sense.
Now in my job, I run SolidWorks 3D Cad, and Finite Element Analysis, these programs are Windows only and require a high end workstation video card, so no Mac will run them, nor will an iPad. Yet, I use my iPad every day at work for other things.
This debate is the same as debating that my Toyota Pickup truck and half 1000 pounds of mulch, so it's better than my BMW Z4. But I could argue that the Z4 is much faster and the roof folds into the trunk. Then some real motor head could come on and say the Z4 is not a good track car for him, since it has a speed governor at 155mph and he needs to go 170mph.

 

[palmerc]

Yeah...I also have a real CS degree from a real school, and I have no idea what you're trying to say in your definition.

Things like "manipulate data" are just hand-waving, wishy-washy terms that don't have any concrete meaning. It's like trying to define art as "I know it when I see it.". It's just a non-definition. But computer science is a formal discipline with precise definitions for everything.

A baseball game is a model of a computer. It is a state machine with the positions of the players on base, the count, and the score. An event, the pitch, causes the machine to move into a new state based on a set of rules.

Well maybe when you get a graduate degree you'll get it?

Manipulate or to transform. There are analog computing possibilities, but baseball doesn't transform data. It just puts people to sleep.

Generally speaking a finite state machine is below the level of computer

 

[yaxomoxay]

but baseball doesn't transform data

Well it kinda does. Score, Hits, Runs, 1B, 2B, 3B, HR, AB, OBP, SLG, etc. Everything is transformed/modified by what happens according to rules.