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Apple Removes Gift Wrapping Option With 'Signature' Ribbon Box
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It’s front “engage” news.
Plus, it’s a public service. Those Tim Cook hot takes that people have ready to post could cause a serious blockage if not used. Thanks, MacRumors!
I feel the service has just been worse by that decision. Gift wrapping for someone special is definitely worth those extra $$$.
Real simple. Next time that I want to send someone a gift, I won't use the Apple store. Amazon's gift bags and notes are cheap looking but at least the receiver doesn't think it is a mis-ordered item they received.
Real example: I have had a relative call me asking if I was the one that sent them a package as they didn't see the note.
Real example: I have had a relative call me asking if I was the one that sent them a package as they didn't see the note.
Tim Apple needs to change his name to Tim Penny Pincher.
But on a serious note. Who on the planet has given or received a $2000 product as a gift? I bet any money this signature ribbon thing was ordered 3 times over the last decade.
But on a serious note. Who on the planet has given or received a $2000 product as a gift? I bet any money this signature ribbon thing was ordered 3 times over the last decade.
Honestly, most people probably wrap it themselves. There’s something more personal about using your own gift wrap than what the company uses for everyone’s gifts.
Its probably to save money. I've never seen this alternate packaging before, kinda wish I had the chance to.
Engraving on the other hand is very much a money making option because it significantly reduces resale potential.
Engraving on the other hand is very much a money making option because it significantly reduces resale potential.
I didn’t know it existed. I think your right that simply next to no one was utilizing it.
So many conspiracy theories in this thread. Its much more likely this move is to save retail store staff time during the holidays.
If they really cared about the environment they would stop making new iPhones every year.
Reselling?
I tend to repackage my devices in the original boxes as close as possible as to when they were opened (i.e, I do unwrap those papery sleeves from laptops and studio displays without tearing them) when handing them down to a family member. They tend to appreciate it and even take care of it as if new, stashing the box packaging too for later on.
I like the packaging. It’s part of the unboxing “experience” and when I sell my devices I provide the person buying it a convenient way to carry the device home as well as see that what should be in the box is present. It also hints that I took care of the thing, even though the box was on a shelf from day one.
Perhaps not well thought out by Apple Marketing.......How many Apple products are purchased by parents/grandparents for younger family members? They have the money to spend an extra few dollars for message and gift box, as well as the product. What human at any age doesn't get a bit of a thrill when they see the gift box from Apple? Yes, we can wrap ourselves, but it doesn't "present" the present in quite the same way.
I would argue that building devices that don’t get upgraded every 3 years would be more impactful than a piece of ribbon and cardboard box. But hey. Apple.
Respectfully, on what planet does an generic corporation-provided wrapping and ribbon (all identical!) have more emotional impact and personality than something that is hand-wrapped by the giver? "I see you clicked a checkbox for gift wrap rather than lovingly wrapping it yourself. I... am overcome with joy." (dabs corner of eye with tissue)
Oh, I'm not against the option of a box. And obviously, if the item is shipped (as I'm sure the vast majority are) the box serves a protective purpose. I just mean: I'm picking up a device in person from my local Apple Store. Why not ask people: Do you want the box? If so, great. Here's your device, in a box. Given it's not a shipping box, it could be smaller and simpler, less paper, less waste. Don't want a box? Here's your device. They could use the same protective tissue that a device currently comes wrapped in, maybe a thicker or more secure version. I'd take that option in a heartbeat.
I don't sell my used devices to individuals, ever, don't like storing empty boxes, and have zero emotional attachment to Apple's over-fussy packaging. It's meaningless clutter to me, it's the device I want. But I'm not arguing that no one should get a box, of course. If you want it, great. Make it optional in that specific circumstance where that's possible.
It wasn’t an “extra few dollars”. It was free. Well, I suppose it cost one “check box” and one “fill out what you want the message to say”, if it “cost” anything
When one looks at the boxes/packaging Apple devices USED to come in and compare to today, I don’t think it crazy that anyone would think that “device and legally required documentation” is a logical endpoint. I mean, the only difference between that and today would just be working out the logistics. (Would they ship “nobox” items to the store to be boxed if needed or have a way to quickly get boxes back to distribution for reuse? If 20 people are ordering a laptop to be delivered to the store same day, and they check the no box box, get them wrapped in cheaper bulk packaging so the person doesn’t even have to ask?)
It’s a combination of caring enough to post about a company they dislike at some deep level, but not caring enough to do a quick search to see if their hot take actually makes sense. Plus, I mean, if they delay their hot take, someone ELSE might beat them to it!
But, as you’ve seen, it doesn’t matter folks! Take your time, then go ahead make the same hot take! MacRumors is big enough for pages and pages of the identical “Timmy has got to go!” takes!
Save money by removing something that cost extra? You should double check your math because what you are saying isn’t logical.
I'm going to miss the option of a red ribbon tied on with care by an anonymous Chinese factory worker.
Pretty sure this was done by machine. They probably just don’t want to pay for the machine anymore. Every cent adds up when producing millions of units.