I like putting myself into Apple's hands with tech, and don't care if another manufacturer is doing something newer or better. I trust Apple to deliver to me what I need right now, and implement tech to the best of their abilities. That's the value for me.
That said, even with discounts, this monitor is still chronically, ridiculously expensive for what it is. It needs to be half the price. It raises interesting questions about Apple's pricing model when it comes to genuinely pro hardware. It seems somebody's decided high price, low volume is a way forward with things like the Mac Pro and, I guess, this. It's very odd considering Apple is a mass manufacturer.