HobeSoundDarryl
macrumors G5
Rumors had been around for a couple of years already, Apple had said it many times they will not buy content provides, they want partners, that is why the rumors of having landed "good" deals with several TV content providers to be serve to the iTV (and the ATV if you ask me).
My point is that YES, apple can and will push those away offering the content directly, Forcing those middle men to get into the content and distribution instead of monopolizing it, I am not saying that ISP itself will go away, but Comcast as an example own a lot of the content it provide.
Rumors of this had been coming from experts for a couple of years now. this is not my theory, this is what the rumor mill and experts had been saying for a while.
Maturola, I think we're talking about 2 different things. Those rumors for "good deals" are with content providers, but that's not content distributors. Content providers are the owners of the content itself- big and small studios like Warner Bros, Paramount, CBS, ABC, etc. Getting better deals with them is aiming at filling the iTunes Store with everything and maybe offering that everything at some kind of better pricing than it is offered now (maybe just lower price, maybe by subscription).
The problem I'm talking about has next to nothing to do with that. The problem I'm offering is how to get that "everything" from Apple's servers to our

I believe Apple is probably doing just fine in convincing the owners of the content to consider various pricing plans that might lead to "better deals". I don't see anything Apple can do to get the broadband gatekeepers to offer "better deals" as there's nothing in this for them. In fact, its just the opposite: if Apple's better video subscription service takes hold, they lose revenues in their cable tv business. Why would they make it easier for Apple's replacement model to take money from them?
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