LOL. This statement couldn't be further from the truth. The truth is a small minority of message boards posters, technology geeks, and videophiles want 1080p (blu ray). The FACT is that the sales figures are making it painfully clear, that even at $200 (and less), the average public doesn't care about 1080p content (blu ray) at all.
Apple is not going to push any technology that either doesn't already have a mainstream market demand .. or that doesn't in some way create a competitive advantage for them. Blu ray has no mainstream demand whatsoever. And the technology provides Apple with no unique competitive advantage (think technology lock in). Hence we see blu ray on 0 Apple products.
"LOL"? Only a small minority of message board posters...etc want 1080p? I certainly don't get that impression at all. Quite the opposite. Maybe you need to get off the Luddite Board and check it out.
A combo ATV/BR player would be that competitive advantage. I would guess that far more people are interested in BR players than ATVs. A combo unit would likely sell more briskly than a download-only device and that would have the obvious effect of increasing the population of ATVs and that would result in more downloads. Hmmm, more devices sold and more downloads...wouldn't that increase profits more than the "hobby" that ATV is now?
720p, 1080i, apple pie: it doesn't matter how many pixels or geekos per ions there are. The industry is marketed by morons who have created products that nobody understands, are difficult to install and operate and many people are afraid to buy. Nice job guys!
Disclaimer: my plasma is 720p. It is wonderful. If it broke, I would get a 1080p. It is the defacto standard now. You don't have to think it is a necessary standard, but you have to know that it is the standard.