yeah it's a real guessing game sometimes as to buy or rent, like or dislike.. If he likes it then he'll watch it lots, like toy story, others he'll watch just once or twice.
it would be nice if we could sign up to an all you can eat system and pay a monthly fee.
That would be the best way as long as they could get the price competitive with Sky etc. I don't envy them having to try and come up with options that will sell.