Even though Epic may have been paying Apple a lot less, it was Apple that had the restrictions on alternative app stores, payment systems, etc. and that's what they had issue with. They went after Apple because they presumably felt they had a better case and/or justification to do so than they would’ve had against Sony.
I still disagree. The amount they spent on the lawsuit with Apple dwarfs the amount lost to them in App Store fees. Epic were quite happy to pay the fees and get up on stage with Apple when promoting Infinity Blade.
It’s simple maths really. Going by the
July 2020 Stats we can see that 47% of players of Fortnite are on PlayStation, 28% on Xbox One, 14% on PC and the remaining 11% split between iOS, Android and Nintendo. The individual iOS stat is maybe 7%. The Verge article also mentions that the iOS version earned less than the Switch version, despite having double the device share. Given that Nintendo only had a less than 4% devices share we will be generous and say that Apple accounted for 4% of revenue.
Fortnite generated
just over $5bn in revenue for FY2020.
If we do that as a split we can see that $3.7bn came from console players (PS+Xbox, 73% combined playerbase) and $204m came from iOS (4% liberal market estimate). Of that revenue $1.1bn was given to Sony and Microsoft combined (30% cut) whilst they paid only $61m to Apple. Just to let that sink in thats around
20% of overall revenue paid to Sony and Microsoft and 1.3% paid to Apple.
It makes absolutely zero sense to sue a company as big as Apple just to claw back a paltry 1.3% of your revenue, especially when you’re willing to burn
$330m of your profit just to try to out-muscle Valve.
But by suing Apple they get free publicity (which must have worked because Fortnite’s revenue for FY2021 was $5.8bn and this was after getting booted from the App Store), make themselves look like the ‘David’ they obviously aren’t and on the very narrow chance that they do win and get to bypass the App Store they can then leverage that against Sony and Microsoft who would then have no choice but to capitulate.
But if you sue your biggest pair of revenue generators you could find yourself booted from their storefronts altogether and lose all profitability in the process.
It was a clever decision on Epic’s part but it was never about the fact that Apple was taking 30% but that
everyone was. Don’t lose sight of that.