I miss the old Apple Stores of the late 2000's era. These new ones are so cold and boring.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's Redesigned and Relocated Tysons Corner Store Opens Today
- Thread starter MacRumors
- Start date
- Sort by reaction score
Looks like they got a good location with high visibility, but they need more products on display. That is pretty spartan with what is set up.
When I read Tyson I thought of chicken 🍗 first 😋
Is this still at Tysons 1 or at the Galleria or is it at a completely different location now? I live in Arlington, so about 7 miles away from me. My store is the Clarendon location in Arlington.
Ah, from the John Browett School of Retail Management
Opinion: Browett’s exit is unfortunate but unsurprising
Dunelm boss John Browett's untimely departure after less than three years in the role brings two questions immediately to mind.
www.retail-week.com
It's very BLAH and brown. No personality - and the colorful marketing Apple does clashes terribly. It reminds of a 90's department store areas of then designer collections like Polo and Nautica that were all crammed into wood fixtures and walls.
You'd think they would have went with something lighter in tone ... like whitewashed wood that would make colors and merchandise pop instead of mute them in diarrhea brown.
You'd think they would have went with something lighter in tone ... like whitewashed wood that would make colors and merchandise pop instead of mute them in diarrhea brown.
Apple needs to bring back the Genius Bar because Apple Stores are pure chaos.
Apple Stores now feel like going over to your buddy’s house to hang out. There’s no structure, and there’s some rambling crazy guy in the corner giving a GarageBand presentation at full volume to an audience of two.
You’re passed from employee to employee and told to wait and stand in obscure locations like, “Over by the iPads.”
If I recall, lots of these changes were from the Angela Ahrents era and the Apple Stores are all the worse for it.
Apple Stores now feel like going over to your buddy’s house to hang out. There’s no structure, and there’s some rambling crazy guy in the corner giving a GarageBand presentation at full volume to an audience of two.
You’re passed from employee to employee and told to wait and stand in obscure locations like, “Over by the iPads.”
If I recall, lots of these changes were from the Angela Ahrents era and the Apple Stores are all the worse for it.
it's been awhile since I visited Tysons---but judging by that Nespresso location, did they move it into the former MICROSOFT STORE space??
The wood is beautiful. It actually looks less 1970s (as one person suggested) and feels a bit more Mid-Century Modern. Either way, I like how it adds some warmth. Apple had a pretty cold and sterile aesthetic prior to this. I know our local store feels that way. This could be the sign of a move in a better direction.
Pretty sure it is still Tysons 1. Just a different location in the mall.
Tysons 1 seems to be one of the few malls that is still viable.
I was at the opening today. And I was there in 2001 when it first opened. Not sure if it's appropriate here but I made a short video about going today.
Wood can be used to heat the store in the winter, eliminating the need for electricity....pffft
Redesigned store looks good. Apple logo is also nice.
Yes, it is in at the Tysons Corner Center (Tysons 1) as opposed to Tysons Galleria, which is across Rte 123, an entirely different mall.
Yea, Tysons will always be viable. That area has exploded!