The idea that Intel's CPU failings are the reason for the Arm switch is a little laughable.
For starters, what are these failings ? The article has no particulars , and reads like a gossip magazine. And of course they could switch to AMD's (Apple's GPU partner) awesome Ryzens with no effort.
Intel has been way delayed on 10nm. They used to be ahead of practically everyone by a node (TSMC wasn't even near what they are today). I remember 10nm was supposed to drop like 2017 but we've been no 14nm since forever. It's a fine mature process but it's not supposed to be the offering for 2020 in terms of performance and efficiency. It's not only Apple but other makers don't care too much about it. And they're willing to use AMD whose resurgence will kick Intel's butt into another gear so expect some fun times to come.
For Apple to have control, they need to control hardware because they can decide if it needs more cores or some accelerators can take the load off the software. It's probably much easier to turn the desktop into a console-like platform where the main experience is controlled top to bottom inside the metal box. You don't upgrade, you don't worry about that stuff, it'll just run until it's too old or breaks down. Replace and repeat. If they're already designing chips and think the performance for their idea of a computer will satisfy their market, why wait on others? It's not like AMD would deliver anything else but x86 in a currently newer package. If they can accelerate with some non-CPU option, what's the point of cores? That's what control over the whole stack offers Apple.
Coalesce everything into a singular platform. Apple determines what it thinks you need in terms of performance and perhaps that might be the point of hubris when x86 is dueling out 32-core sub-nm chips and next-gen graphics and Apple is showcasing faster ARM and trying to leverage what limited IP Imagination has that doesn't infringe on others. Would they transition back if the goals falter or keep steadfast forward stubbornly? What would be that fallout? Right now this is the first scene of Mad Max Fury Road: heading out to the green zone. If you've seen the movie, the second half could ring true.