I guess I am going to do the Sierra reinstall....
Here are my numbers for the keyboard at 50% and the screen at 12 ticks (the same settings as Apple claims 10 hours) from Coconut. During these tests I was running 0 Apps in the background, no iMessage, nothing.
Youtube 1080p ~10 watts (~13/14% hour)
Hopefully the reinstall will do something...
I ran a Youtube 1080p video in Safari with another tab for Gmail and Slack. Messenger running in the background along with Fantastical, dropbox and a handful of other apps in the background. Coconut reporting 7.82 Watts max, Average is around 6.7 watts.
Do you have the i5 or i7 processor?