Jaybird X3 are much better sound wise to the Bose and you can change the signature via the app. I use them for running and they're great as I can wear them over the ear. At home I use the B&W P7 Wireless, but also auditioned the AKG N60NC Wireless and they're great too.
I tried the X3's before the Bose and much preferred the Bose sound (and fit). Goes to show that sound quality is a very subjective judgement.