Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models

[MacRumors]

Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg.

Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.

This isn't the first time we've heard suggestions that Apple could hike the price of its forthcoming Pro models. A rumor in May claimed that since the ‌iPhone 15‌ and ‌iPhone 15‌ Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, Apple sees even more of a need to separate the Pro and non-Pro devices in terms of pricing this year.

The price increase was also predicted in March by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.

The iPhone 14 Pro and ‌iPhone 14 Pro‌ Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.

Apple is expected to announce the ‌iPhone 15‌ series in September, although supplies for the Pro models could be constrained. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while several additional features and changes are rumored for the Pro models.

Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, which is roughly in line with the year before, according Bloomberg's report.

Article Link: Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models

 

[match14]

No surprise there.

 

[6787872]

naturally. i miss the old days of carrier subsidized phones

 

[contacos]

Does that mean yet ANOTHER price hike internationally or will the US simply be aligned to what already happened elsewhere last year?

It’s reaching fold device prices with actual new tech here.

The Pro Max might start at almost 3 times the price of the iPhone 6 / 6S back in the day 😱 699 EUR vs 1,599 EUR (considering new price)

 

[MacBird]

...and we think our customers are going to love it.

 

[WarmWinterHat]

I think I've read this exact same article every year for the last decade.

 

[Skyscraperfan]

A rumor in May claimed that since the ‌iPhone 15‌ and ‌iPhone 15‌ Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, Apple sees even more of a need to separate the Pro and non-Pro devices in terms of pricing this year.

So because the non-Pro models come closer to the Pro models in specs, at least the price should differentiate them more?

 

[Apple Knowledge Navigator]

Makes sense, and they'll have their means of 'justifying' so. I remember when they did it with the iPhone X, but at least that design was a radical departure from the previous models.

 

[EugW]

My friends, prepare to be milked…

Or maybe not…

I think I've read this exact same article every year for the last decade.

 

[Shirasaki]

Price hike unsurprising. Question is, how much? Does mobile gatcha game 300%-500% profit margin triggers Tim Cook and he wants that too?

 

[NewUsername]

Does that mean yet ANOTHER price hike internationally or will the US simply be aligned to what already happened elsewhere last year?

It’s reaching fold device prices with actual new tech here.

The Pro Max might start at almost 3 times the price of the iPhone 6 / 6S back in the day 😱 699 EUR vs 1,599 EUR (considering new price)

The prices in Europe etc. are based on the US price, but adding VAT, currency exchange and a few percent (probably to insure them against currency fluctuations, because the prices are normally not changed except when new products launch).

The EUR/USD ratio was very unfavourable last year, which is why iPhones are now very expensive in Europe (the cheapest iPhone 14 is over 1000 euro). Since then, the euro has appreciated a lot, so if anything iPhone prices might drop a little if USD prices remain the same. (We saw that with the new MacBook Air for example.)

 

[malakkayy]

This is quite frustrating. I've decided to stop upgrading my iPhone every year; it seems like a bad strategy for Apple. I recently paid 1,479€ for the base iPhone 14 Pro Max here in France. I can't justify another price increase, especially when the price is now reaching the territory of the Macbook Pro.

 

[EugW]

This is quite frustrating. I've decided to stop upgrading my iPhone every year; it seems like a bad strategy for Apple. I recently paid 1,479€ for the base iPhone 14 Pro Max here in France. I can't justify another price increase, especially when the price is now reaching the territory of the Macbook Pro.

First world problems.

 

[anthogag]

Lowering the price could gain market share in a “declining smartphone market”. Buying an iPhone can lead to getting a Watch.

 

[lars666]

You gotta love Apple. Already raised prices here in Europe when the Euro got weak ... But doesn't think for a second to lower it back now that the dollar has lost 15%. Same strategy as always, nice extra bonus in addition to the "normal" price hikes.

 

[Sheepish-Lord]

Apple probably knew the 14 was an ‘S’ model and the 15 would actually bring a more well rounded phone to market. Makes sense especially with how many people finance phones these days they won’t care.

 

[McWetty]

The only way I’d accept a price hike is if the base memory gets bumped. I don’t mind paying a little more if I’m getting more. But 128Gb isn’t going to cut it. My 12Pro is doing just fine. I’ll have to pay $100 for a new battery though.

 

[timber]

Why shouldn't they raise the price?

It's not like it backfired on them the other times they did the same.

 

[lococroco]

Does that mean yet ANOTHER price hike internationally or will the US simply be aligned to what already happened elsewhere last year?

It’s reaching fold device prices with actual new tech here.

The Pro Max might start at almost 3 times the price of the iPhone 6 / 6S back in the day 😱 699 EUR vs 1,599 EUR (considering new price)

I certainly hope that this means that the US and other territories where prices were not hiked in the last year will be aligned with prices in the EU. Prices here in Germany for Apple products have become crazy. But of course, this is just me, Apple has much more data to see whether there is more room to hike prices even here in the EU.

 

[WiiDSmoker]

First world problems.

No. First world problems is a trillion dollar company wanting more profits and a random person on here attacking another human instead of the greedy corporation. But keep believing they’re your friend.

 

[Schnegg]

The smartphone market is getting stupid at the high end. I‘ll probably buy a discounted iPhone 13 Mini after the 15 is announced.

 

[Guacamole]

in UK will have an extra added price hike no matter what

 

[Isentropic]

Again, I miss the days of $399 “high-end” iPhones.
They even came with a charger and cleaning cloth.
And the first iPhone came with an amazing dock, which I still have somewhere.

 

[one more]

Not much of a surprise here, more of a déjà vu. This is one of the reasons I do not buy anything Pro from Apple - not because I cannot afford it, but I just don’t want to feed their greed.

 

[EugW]

No. First world problems is a trillion dollar company wanting more profits and a random person on here attacking another human instead of the greedy corporation. But keep believing they’re your friend.

You completely missed the point. The point was not that I'm siding with Apple. The point is that someone complaining they can't update a flagship phone every year is the epitome of first world problems. That would have been true 10 years ago too.