Personally I do not believe in "protecting lenses with UV filters".
UV filters do degrade optical quality somewhat, and can introduce reflections and reduction of contrast, no matter how high quality the filter is. Also, it will not protect the lens from a fall or a hard bump into something.
And how does a lens scratch? Not easily either. You have to poke it with something hard and sharp, or you have to rub it with grains of sand. What usually gets on your lens are finger grease and dust. Both are easily cleaned off with a good lens cleaning set (cloth and liquid) and soft lens brush. If you put a filter in front of the lens you have to clean that filter in the same way anyway.
A better idea is to just place the lens cap on when you are not making photos (this will not break like a filter will if you bump it into something or drop it) and put the sun hood on the lens will give even more protection, even when in use.
My motto is: use filters for what they are made for (so, for when they are needed. UV filters are for removing haze from UV light, mostly on higher altitudes).
Hahaha, trust me. You only need to be a clumsy dumbass once and drop a lens cap onto the main element of a 70-200 2.8 once to convince yourself that filters are important. It's not really the glass that's delicate, but the coating on it. It's NOT something you want to spray down and wipe off constantly to get off dust and other crap. A dual-layer front/back HMC coat UV filter can slightly improve quality in some cases, while protecting a fairly large investment (depending on what glass you have.)
As far as all this lens talk goes - if you know you're going to be doing sports and action, I think the 70-200 f/4 is a better choice than the 70-300, and the 2.8 (non IS) would be next, followed by the (obviously) more expensive 2.8 IS. I wish Nikon gave customers options like this - instead they go straight from consumer to professional with a 2.8 / VR.
Whoever said a certain lens was better because it was black, and matched the camera better, obviously doesn't know what a white Canon lens means. It means you've got something pretty badass. When in doubt, L-glass is the way to go, followed by max aperture.