I like the warmth of the iPhone pictures more. Will someone think the competitor looks better? Yes. Does it matter to my decision? No.
It reminds me of the Panasonic vs Leica discussions when Panasonic made the sensor and case, and Leica made lenses, and added Leica software to a rebranded Leica version. The Leica had more accurate colours that to some where too bland, the Panasonic had more vibrant, saturated colours. I preferred the Panasonic for everyday use, Leica for black and white.
It reminds me of the Panasonic vs Leica discussions when Panasonic made the sensor and case, and Leica made lenses, and added Leica software to a rebranded Leica version. The Leica had more accurate colours that to some where too bland, the Panasonic had more vibrant, saturated colours. I preferred the Panasonic for everyday use, Leica for black and white.