that site, frankly, is full of crap.
without recovering shadows or highlights, DSLRs (at base ISO) produce around 8.5 stops of DR by default. you get about 3 stops more if you shoot RAW. MF typically has slightly more. however, this does not mean they cover the same range of grays.
I also think it needs to be made clear that extra DR is not so you can screw up the exposure more and still have a usable photo. negative film has what, 15 stops of DR? no one used that as an excuse to neglect their exposure settings.
the HDR + number idea might catch on, but I don't think "HDR" itself will since it's already being used in the photographic community for something else. the numbers will need some tweaking, though, since gains in DR are usually in tenths of stops, not full stops...
I'd quite like to hear your reasoning behind why you believe the linked website is full of crap. Seriously, I would. I just read what I saw on there and I have no data to counter what is written on it. This isn't to say I believe whatever I read on the web I take to be true - far from it, but the site does provide to me at least an air of credibility, but then I could be totally wrong on that so please tell me why. This is a subject I would like to know more on so please enlighten me with more accurate info. The linked website uses RAW files for it's comparisons, so their findings seem reasonable to me.
The whole disposable camera market was based on the wide exposure latitude of negative film. The cameras could only take a picture set at one exposure setting and the picture was developed relying solely on what the film hopefully recorded - the manufacturers themselves (Kodak, Fuji, Konika, Ilford) used it as an excuse to neglect proper exposure settings to sell cheap, easy to use cameras. Unfortunately they succeeded rather successfully and the poor high street print labs had to pick up the crap and print the ruddy films for them and explain why the results were so rubbish to the public. I can see this occurring again one day once the dynamic range of digi cameras is improved and we'll see in tourist shops single use digital cameras with (example) 256mb storage, pay more for a camera with 512mb etc - download and print at your local Kodak print shop for £7.99. The camera is then recharged, the memory card is reformatted, cardboard branding case is replaced and put back on sale.