I have fallen out of love with apple lol for at least a year or so, too much greed, they've become too commercial for their own good and lost their knack in so many things.
Collusion in the book market so they can gobble up another market not with any innovation they might bring to the table, but simply via their clout.
Piss poor os x development offloading real os development to hardware, poorly thought out and implemented ui ideas, pandering to the ios crowd.
Ios still looks like a phone os, no real advancements there either.
Lost their knack in ui design too, besides lion, the atv interface...good god, not even ms could have come up with that...
Ample disregard for their pro users... to have the nerve to release an "updated" mac pro after 3 years with 2 year old hardware and no usb3 or thunderbolt, and then claim, that isn't the actual update, wait for it...
And a general sense of boredom, swear to god even Ive looks bored in the new retina macbook pro ad going through his usual pretty meaningless trite on an apple ad.
Sure they've stuck a couple of retina screens others made on two of their products..so what? Ho hum...
That's not the apple I found to be a revelation after a decade in the pc world...