By all indications many non Apple (Mac) users are looking at Apple these days. The iPod has a great track record and the press from the big Power PC to Intel switch didnt hurt either in raising an already high corporate profile even higher. But the buzz surrounding the iPhone (announced in January 2007, launched June 29th 2007) has without a doubt had the highest media profile since Coke changed is formula in the mid eighties. I mention all of this and use new Coke as the example because Apple is about to make the same mistake Coke did with its new formula idea. Apple is playing a very stubborn game with early adopters of the new iPhone. Many of us who gladly paid $500 to $600 for iPhones and didnt even argue with being locked to AT&T for five years had problems activating right out of the box. Many of us expected a quick firmware release from Apple within a few days from launch too, to fix some pretty annoying bugs that clearly were just missed in testing. The bugs are in many cases minor but get very annoying quickly; Safari random crashing, lack of Flash, no cut and paste, no ability to SMS multiple recipients, no ringtone customization, no user interface customization, no custom dictionary for the virtual keyboard, cant select to send from anything other than the default email account and according to some reports this bug list goes well over 60 issues. Early adopters also have had hardware quirks with white dotted screens (of which there are two versions the 5x. and the 7x. series) and or non-battery charging problems (which Apple has recently acknowledged, but yet to patch). This bringing me to the recent headline of a major security alert for iPhone users. This is an exploit in Safari that allows malicious hackers to read all your emails and even copy your entire contact list from your iPhone. All in all the press love and cover and print these bugs and issues endlessly print that the public perceive as a failed product. In the last week alone I have counted only one person who had something good to say when they saw my iPhone, every other person has said things like Is that an iPhone, I heard there were a lot of problems. Have you had a lot of problems? or Oh, you have an iPhone! I hear the battery sucks!, or I just hear laughter and they show me their Blackberry and say This works!. Now of course the iPhone does work, it is a good phone and has revolutionary features that are leaps ahead of a Blackberry which is and excellent phone/PDA for the suits. Apple has the ability to fix many of the software/firmware related issues at anytime. Each time an iPhone is synced to iTunes the phone checks for an update. But Apple has chosen not to incrementally roll out quick fixes but rather to use early adopters as live paying for the privilege beta testers! Much as Coca-Cola ignored its customer base and took almost a year to react to the backlash from even casual customers saying they were unhappy, Apple is making the same mistake. Apple knows how many people are clicking on the check for update button, users who already know that the iPhone has already made the update check for them when they connected the phone. Customers who cant believe that even a simple update to fix charging and Safari stability/exploit issues have not been addressed. All of this just leaves the press to create a cloud of headlines that will end up making this great product one that I am getting shy of showing people because of the negativity I get in their response. This really boils down to one word and for me that is Care, is Apple what I perceived it to be? Does anyone at Apple really care anymore what an end user thinks? Steve Jobs spirit is great on stage but appears non-existent past the stage door. I really was excited to own an Apple product and be part of the counter culture. Sadly Apple has become 1985 Coca-Cola and dare do I say the Big Blue IBM it railed against in the early 80s.
You are totally confused by the hype around the iphone.
1) Nobody forced anyone to go out on day1 and spend 600$ on something that had never been tested: seeing people complaining is beyond ridiculous to me. 24 hours after launch every single flaw of the iphone was already spotted: if you still buy it its your legitimate choice, but what the heck are you complaining about? That you dont like the exact same colour that you choose?
2) iPhone does exactly what it promised to, with the exception of random crashes of safari/ipod. That's the only flaw for which somebody can complain. To note, this type of flaw is present in 100% of iphone competition, let handheld-mobiles (and no, RIM does not advertise the fact that sometimes my blackberry stucks).
3) People who go out on day1 and buy the iphone are the last ones you should worry about: those people would go out on day30 and spend another 600$ on iphone v2, if only it existed. Those people account for a very small percentage of Apple's business (just do the math of iphones sold in first days vs. targets).
4) The people you should be worry about are the "normal" ones: and honestly Apple does GREAT with them, for the very simple reason that it does not promise what it does not deliver. Nobody is saying that an update will fix something because they KNOW that it could require time, and they could disappoint loads of people. And for the time being, their product does EXACTLY what it promises. And in a few months from now, probably it will be very near to the absurd perfection people are expecting from this toy.
5) Talking security, i find it quite amusing that you talk about the security bug in the iphone as a real threat...it's a bit like being worried that FBI found a serial killer that is wandering across USA. Do you realize that each and every phone/computer can be attacked/hacked, but they talk about the iphone because its perceived as SO cool not to even play in the other phones league? Next headline will be somebody that discovers that the iPhone is not capable of walking over water...
I mean, wake up!! What have we found? That a wi-fi handeld can be hacked by a group of hackers setting up a fake w-fi spot??? INCREDIBLE!!!
6) Lastly, your Coke comparison is non-sense: Coke lost millions on it, Apple is making them. People do not return their iPhones: people like their iPhones. And in the grand scheme of things, in 2 years from now nobody will really care at all about those 300,000 people that had to stay for some months without multiple SMS-video-cutnpaste-etc.