That too. How about ability to put widgets anywhere you want. I hated where the widgets were in iOS. It required me to pull down the notification center, then scroll down to the widget I want if it was on the bottom.
Or Control Center. There are things in there I'll never need to toggle. Likewise, I wish I could add specific toggles that I do want to use. iOS doesn't allow this. To be able to customize that is so much more than looks. It's functionality. Quick access to the functions you want. Not what Apple says you want.
There are probably more examples.
So you put the ones you look at most on top - similarly, you'd put your most used widgets in Android on the closest home screen....otherwise, you'd be scrolling through home screens to find the one you want if you put it on the 3rd or 4th....
Just out of curiosity, what DON'T you toggle that's already in the CC and what would you add?
But hey, I agree. Let users do what they want. I actually like how Apple implemented widgets because I can see them from the lock screen and never unlock my device. Quick glance info. But if people want to clutter their home screens, who am I to judge?
At the end of the day though, Android is a great alternative for those who want to customize and tinker. If that's your style, go Android. Seriously, plenty of great options out there. It seems odd that folks want to go out of their way to open up iOS and make it more like Android as if Android in itself isn't a good enough option.
Apple is in business to sell their products and services. If they feel the best way to do so is to keep their ecosystem closed, why fault them for that? If a consumer feels differently, he/she is welcome and easily able to go a different direction.
Obviously Apple is doing SOMETHING right....otherwise there would be a billion iOS devices in the wild.