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#CookMustGo Campaign

ahmede said:
Doing a search on MC Rumours you will discover a number of Threads where many users are experiencing the same problems from poor battery life , overheating , product recalls ......
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So taking your own advice "Doing a search on MC Rumours you will discover a LARGE number of Threads where many users are experiencing problems from poor battery life , overheating , product recalls ......from the Jony Ive era products.
Bottom line is that Apple today hardware are a step above what it was 10 years ago
 
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After the M3 Macs, iPads, iPhones get released I am curious to see what happens next?

I think Apple Technology will either slow down or halt.

By Then I think Tim Cook will retire.

This way he has a good record.

I don't think he will stick around after 3nm chips are released.

I don't think they can keep the party going after that.
 
If line goes up, Cook doesn't go anywhere.
If line goes down, Cook maybe goes.

That is how it works. It can take years of bad user experience before line starts going down and Cook heads through the door.

Apple has a lot of credit with people earned through years of good experience, and it will take some time to spend all that credit.
 
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ThomasJL said:
Scott Forstall was the best in the world in terms of creating the most beautiful and user-friendly GUIs for Mac OS X and iOS.
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The people on this exact forum 12 years ago didn’t think so…
www.macrumors.com

Mac OS X Lion Developer Preview 2 Brings New Look for iCal

As noted in our forums and by 9 to 5 Mac, Apple's new developer build of Mac OS X Lion offers a new look for iCal bearing a stronger resemblance...
www.macrumors.com www.macrumors.com
Check out those comments.
 
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droplink said:
To all those who say "but Tim Cook is bringing in billions into the company"
- That is NOT his doing.
Steve Jobs started the iPhone / iDevice revenue stream.
Steve Jobs started the services revenue stream

All Tim Cook does is to continue that stream. Having good advisors means he and Apple is able to continue by simply sustaining the path laid before them. It really does not take much to continue down an easy well planned path if all you have to do is make incremental and self explanatory product updates each year.

What has Tim Cook made?
What is his vision for Apple?

A few product launches like Apple watch, HomePod which are single products are not a vision. They are not a direction.

  • Apple was to "take over the living room" and what we have are awkward home integrations in Siri, Apple TV and Apple Home app.
  • Apple was to go into gaming, yeah no. The Apple TV is as strong for games as Nintento was, but Timmy did not want to invest in the platform.
  • He started the Apple car project, spent billions on it and what has Apple to show for it? nothing. Apple could have bought Tesla but Tim Cook did not want to and Tesla is now worth billions. Whereas an Apple-Tesla combo would have been a tremendous market penetration (and a good starting point for a possible Apple-Apple car in the future).
  • Professional Apple uses, whether for creatives or regular business is nowhere. Outside of Final Cut Pro, what high end software exists for professional users and what business / collaboration apps does Apple have? (any competitor to Google GSuite or Office 365? anything on the horizon?? nothing.)

The guy is a bean counter who has NO IDEA of where Apple should go as a company, where it should evolve what areas it should expand in.
There is so much uncertainty and rumours of new product launches (that we are reading about here, for instance) so how are Apple's partners (like software developers etc.) going to plan for the future. How are developers to plan for a new app roadmap if they do not know support for hardware features and software libraries for that is going to continue or not? (GPU / external GPU, Metal etc.)

If his engineers do a good job then the products are good (M1 processor etc.) but if the engineers come up with something bad (AirPods Max, Magic Mouse, removal of headphone port or the prices of the Apple displays), he does not have the fortitude to tell them to back to the drawing board. The wheels for the Mac Pro costs several hundred dollars and dont even have brakes to lock the mac in place. Comon man. Does the guy have any control of his products and product teams?

Yes, Tim Cook MUST go. Apple is earning money DESPITE him, not because of him.

EDIT: The whole Lightning / USB-C debacle is another reason why he is a bad leader.
Steve Jobs might have fought to keep it for a while, but afterwards he would have made a clean break and a (fast) smooth transition. Instead we have devices which are still coming out with Lighting and with USB-C with the usual nuisance of double cabling.
Whether you like it or not, the days of Lightning are gone. Break up with it.
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Good Critique
 
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Lounge vibes 05 said:
Tim should be fired because he didn’t want to manage the infamously unmanageable Elon musk who puts his own companies in controversy pretty much every day. How dare Tim?
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I know that you are alluding to the story that Elon Musk wanted Apple to buy Tesla and that he (his Muskness) would then run Apple.
I do not know if that really was what was said (as another story says Musk's email was never replied to)

But yes, Musk should be kept as far away from Apple as possible.
 
TSE said:
I tend to notice that people who dislike Cook have never worked a technical job in their life and don't understand how amazing he has done with maximizing profits without hurting the consumer. People want to buy Apple products more than ever.
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..you mean continuing to milk the cashcow?

No in fairness, he did an amazing job of improving efficiency, in particular in production and supply chain.
Which is why he got to where he is today, but then that is where his skills lie and he should stick with it.
He knows HOW to turn a prototype into a final and profitable product, but he does not have the ideas. Someone else has to come up with those.

And yes, to replace Steve Jobs is impossible but there has to be someone who is better at having visions than just making new versions of the same and same without having a direction in which to go.
 
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Unregistered 4U said:
And then Forstall went on to continue to create fabulous user friendly GUI’s for… no one.
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That’s because the industry is filled with uncreative CEOs like Tim Cook who have no originality and just hop on the bandwagon of whatever happens to be the flavor of the day, which in this case is flat design.
 
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ThomasJL said:
That’s because the industry is filled with uncreative CEOs like Tim Cook who have no originality and just hop on the bandwagon of whatever happens to be the flavor of the day, which in this case is flat design.
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This is silly. Flat design became the current industry flavor because Jony Ive decided to implement it. In other words, Cook let his design team lead design. Like a good CEO would.
 
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BaldiMac said:
This is silly. Flat design became the current industry flavor because Jony Ive decided to implement it. In other words, Cook let his design team lead design. Like a good CEO would.
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By that train of logic, Steve Jobs was a bad CEO because he had originality and didn’t merely copy the current trend of the day.

“Flat design became the current industry flavor because Jony Ive decided to implement it” is incorrect. Flat design became the current industry flavor because Microsoft first implemented it in their Zune device, then in Windows 8, and then in Windows Phone. After that, Google decided to copy Microsoft and switch to flat design. After that, other smaller companies (including some startups) implemented flat design. It was only after that that Jony Ive decided to implement it. Ive jumped on the bandwagon.

If Tim Cook had any taste and originality, he would’ve stopped Ive from implementing it. (Unlike Jobs, Cook failed at doing his job to keep Ive’s worst tendencies in check.) Apple’s skeuomorphic design was first implemented by Apple (with the LISA) and painstakingly refined with improvements for around three decades, serving to improve user-friendliness to provide the most intuitive user interface.

Cook didn’t care about any of that because he is a mediocre MBA suit who is focused on money above user experience. That is another reason why #CookMustGo.
 
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ThomasJL said:
It is hypocritical to praise Tim Cook's Apple leadership while criticizing Steve Ballmer's Microsoft leadership. Just like Cook, Ballmer achieved record profits and pleased shareholders. Both men led an era of subpar software with an abnormally high level of bugs. So if you praise Cook, then you should also praise Ballmer because you believe that record profits for the company and for the shareholders is more important than creating products meant to be the most user-friendly tools to help users.
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I think Tim Cook is doing a good job balancing the needs of end users with his own internal KPI of making record profits for the company. Not to mention that Apple sells hardware, which meant that their products still need to be good enough to entice customers to pay a premium for, which means that Apple actually can't afford to rest on their laurels at all. This is in contrast to Microsoft, which already had a largely captive audience in the form of numerous enterprise companies locked into windows, office and azure cloud storage, so their offerings don't actually have to be very good in order to retain customers, because where else where they going to go?

The thing with Steve Ballmer is that he was also responsible for making numerous bad bets that led to Microsoft lagging behind Apple. There's that infamous video of him mocking the iPhone (which demonstrated how out of touch he was). He joked about how the MBA didn't have a cd-drive openly in an interview. He pushed windows phone hard, to the extent of withholding office from the iPad (which would in turn give users 4 years of getting used life without office, and realise that it wasn't all that indispensable). Windows 8 also happened under his watch, as did the slew of horrendously bad windows tablets that followed. It was just one bad bet after another.

The two are nothing alike.
 
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ThomasJL said:
As CEO, Steve Jobs found the best people in the world and retained them. (They were the best at their job, not necessarily the best in terms of social skills and behavior.) Jobs also kept their bad tendencies in check.

Scott Forstall was the best in the world in terms of creating the most beautiful and user-friendly GUIs for Mac OS X and iOS. Tim Cook failed at retaining Forstall because he fired him. Jony Ive was the best industrial designer in the world. Cook failed at retaining Ive because Ive quit. Cook also failed at keeping Ive's bad tendencies in check, which is why many of us reading this forum right now have an ugly notch at the top of our screens.

Those are yet more reasons why #CookMustGo.
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I will argue that firing Scott Forstall was perhaps one of the wisest moves that Tim Cook made early in his leadership of Apple.

Every revolution in history has been like this.

Tim Cook is nothing like Steve Jobs, so it's ridiculous to assume that he is expected to run the company in the exact same manner. He has his own leadership style, got rid of the people who would pose a threat to the culture of the company, and it looks like we are better off for it.

I am sorry, but people who think that Tim Cook should have somehow attempted to retain Scott Forstall clearly don't know history, don't understand business, and don't get Apple.
 
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ThomasJL said:
That’s because the industry is filled with uncreative CEOs like Tim Cook who have no originality and just hop on the bandwagon of whatever happens to be the flavor of the day, which in this case is flat design.
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Of course, if he really has more to do/say in tech, no one is keeping him from starting his OWN tech company. That is, IF he’d be considered a creative CEO… and at this point only he’s at liberty to say. And, what he’s said, by his actions is “I enjoy producing plays”.

Anyone who’s fire for technology can be completely shut down at the first sign of troubling times is not someone that’s really suited for leading any tech organization. Forstall might have looked at the scissor switches and went “That’s it, we’ll never recover from that, I’m shutting down the company and I’m going to go produce plays!” :)
 
ThomasJL said:
By that train of logic, Steve Jobs was a bad CEO because he had originality and didn’t merely copy the current trend of the day.

“Flat design became the current industry flavor because Jony Ive decided to implement it” is incorrect. Flat design became the current industry flavor because Microsoft first implemented it in their Zune device, then in Windows 8, and then in Windows Phone. After that, Google decided to copy Microsoft and switch to flat design. After that, other smaller companies (including some startups) implemented flat design. It was only after that that Jony Ive decided to implement it. Ive jumped on the bandwagon.

If Tim Cook had any taste and originality, he would’ve stopped Ive from implementing it. (Unlike Jobs, Cook failed at doing his job to keep Ive’s worst tendencies in check.) Apple’s skeuomorphic design was first implemented by Apple (with the LISA) and painstakingly refined with improvements for around three decades, serving to improve user-friendliness to provide the most intuitive user interface.

Cook didn’t care about any of that because he is a mediocre MBA suit who is focused on money above user experience. That is another reason why #CookMustGo.
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You clearly didn't read the link above and the comments.
 
ThomasJL said:
By that train of logic, Steve Jobs was a bad CEO because he had originality and didn’t merely copy the current trend of the day.
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do not understand how the evolution of a product works?
First of all, even under jobs, Apple had plenty of looks. It wasn’t like he came up with skeuomorphism one day and stuck with it entirely.
There was the platinum look of macOS 8, the pinstriped covered aqua of Chita through jaguar, the brushed metal of Panther and Tiger, the discontinuation of all of that nonsense in leopard, then the leather calendars and green felt of lion and mountain lion.
And no, just because the skeuomorphism lathered designs went out of fashion shortly after his death doesn’t mean that he was wrong. When the iPhone and iPad first launched, it made tons of sense to try to introduce them using analog objects. And at the time, these were seen as fun and user friendly interfaces, for the phone and iPad.
Then, when they made the decision to bring all of this over to the Mac, where it made a lot less sense, they were rightly criticized for it.
And when they just started making outright bizarre, nonsensical decisions with absolutely no use or benefit, like the Reel to Reel animation in the Podcasts app or the “looks like a real life book, but doesn’t act like a real life book” contacts app, these forums and pretty much any Apple centric website was filled with people calling them out for it.
By this time, the iPhone was going on six years old and the iPad had already become a product that was everywhere, people knew how to use them. They didn’t need cheesy app designs to get around anymore.
And they especially didn’t need these on the Mac, which had existed for 30 years.

Things change, Steve also introduced the iPod as CEO and that’s very much not relevant anymore.
 
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Lounge vibes 05 said:
Things change
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Yup, and Jobs wasn't afraid to change when he thought the situation warranted it. I very much remember him proclaiming "nobody reads [books] any more," only to introduce iBooks app and start selling books through the iBooks store the very next year. Nobody knows what exactly Steve Jobs would be doing now if he were still alive. He may have kept the skeuomorphism, or he may have gotten on the flat design band wagon. There's just no way to tell.
 
Night Spring said:
Yup, and Jobs wasn't afraid to change when he thought the situation warranted it. I very much remember him proclaiming "nobody reads [books] any more," only to introduce iBooks app and start selling books through the iBooks store the very next year. Nobody knows what exactly Steve Jobs would be doing now if he were still alive. He may have kept the skeuomorphism, or he may have gotten on the flat design band wagon. There's just no way to tell.
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And sometimes, he didn’t change and was pushed into success.
IE: the “iMac” name, iTunes for Windows, AppStore for the iPhone and a mini iPad.
Would the iMac have been as successful if Steve Jobs got his way and it was called the “MacMan”?
Would the iPod have become the cultural phenomenon it became if it remained Mac only?
Would the iPhone be even close to what it is now if the AppStore wasn’t introduced?
The iPad Mini was introduced after his death, but reports are that he only became convinced of its utility literally weeks before he resigned.
 
Love the youtube video. Just so happens he has a second recording device.
but fire the CEO for some random person having issues with a device, legit
 
Abazigal said:
The thing with Steve Ballmer is that he was also responsible for making numerous bad bets that led to Microsoft lagging behind Apple. There's that infamous video of him mocking the iPhone (which demonstrated how out of touch he was). He joked about how the MBA didn't have a cd-drive openly in an interview. He pushed windows phone hard, to the extent of withholding office from the iPad (which would in turn give users 4 years of getting used life without office, and realise that it wasn't all that indispensable). Windows 8 also happened under his watch, as did the slew of horrendously bad windows tablets that followed. It was just one bad bet after another.
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Beyond all of those important and valid points, I think the other key reason Ballmer is commonly derided by the tech community is that he was... for lack of a nicer term, a little embarrassing as a CEO.

Cook is a pretty calm and subdued guy, and is pretty happy fading into the background while employees take the spotlight during product launches and events. If Cook changes it up this year and starts off WWDC by running around in circles on stage, completely red in the face and sweating buckets, jumping up and down and hollering wildly with excitement, I think Cook's online reputation would become much more like Ballmer's ;)
 
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Lounge vibes 05 said:
By this time, the iPhone was going on six years old and the iPad had already become a product that was everywhere, people knew how to use them. They didn’t need cheesy app designs to get around anymore.
And they especially didn’t need these on the Mac, which had existed for 30 years.
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Many people in this world have never used a smartphone nor a computer. This is especially true in Third World countries that are still developing. Even in First World countries like the U.S., many elderly people have still not used a smartphone nor a computer.

Steve Jobs cared that people like them would also have user-friendly experiences when starting out with computers and smartphones. Tim Cook is oblivious to that, which is another reason why #CookMustGo.

Even for many of us experienced folks, it’s just enjoyable to see the care and high craftsmanship that goes into skeuomorphic design. It’s fun. With flat design, no craftsmanship is needed because practically anyone can do it. These days, professional designers are often not used for many flat design icons, webpages, etc.

For the people that like flat design so much, why don’t they just go back to using a non-GUI OS with a command prompt? It doesn’t get any flatter than that.
 
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ThomasJL said:
With flat design, no craftsmanship is needed because practically anyone can do it
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I disagree. To do flat design well is as difficult as doing a skeuomorphic design. It's a different style, but one isn't easier than the other. A good flat design isn't actually totally flat. It has to have subtle shading that accentuates the design, the size and placement of elements is also important, etc. making simple look good is not simple! But perhaps many people don't realize this and that's why many flat designs don't look good / are difficult to use, because not enough care is put in making them.
 
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