You ignore a third option: people who don’t pay exorbitant prices for repairs and who don’t buy new items and who then warn others about their experience. That’s me and it’s not good for “my” company. I hope they improve.
Again, apple didn't try to sneak the cost of repair in as a gotcha. They provided an option to you to lessen the potential financial burden at the time of purchase and up to 60 days post purchase.
The cost of the repairs is public knowledge.
Apple watch repair cost. The cost of the exorbitant repair costs should have been taken into consideration when making the purchase.
For instance:
My car choices were Camry or Audi S4.
It had absolutely nothing to do with the monthly payments.
The final decision came down to the cost of routine maintenance and repairs.
Audi offered pre-pay plans that would have potentially saved me money.
However, the Camry maintenance costs were significantly lower as were repairs in general.
I understand they are 2 completely different vehicles but to me, getting A to B and back to A without draining the bank is important to me.
We could go back and forth on this all day. IMO it comes down to, Apple says hey we know life happens. Pay $49 to protect your device and we will allow two replacements for $69 each for the next two years, To boot any hardware issues in the second year will be covered and won’t count towards the two incidents.
When it comes to Apple care, apple is banking on you don’t use it and they bank the $49. The consumer is banking on they won’t need apple care and they bank $49.
The only thing is, Apple has the trump card as they control the cost of the repairs.
Having friends that work at apple I hear the stories similar to yours, especially with macbook pros.
Your voice is important to be heard by as many people as possible. This will help them make a more informed decision in regards to purchasing Apple care and getting the most out of their devices