Add me to the list of folks with a cracked screen that *I did not crack*. I was making dinner one night and the watch face was fine, then 20 min later it looked shattered on one side and had a large crack running through it. No whacks and no drops. If there are “invisible” impact cracks that just suddenly shatter your screen, I fail to see how this is the consumers fault. All the pompous Apple acolytes in this thread clearly don’t want to admit that Apple might actually be at fault from a design or manufacturing perspective. How dare you blame the original poster and the growing number of other posters that it’s all they’re fault and are either hopeless bumbling fools or liars? I am a computer programmer - you design to points of failure, not to best case scenarios. Things are going to go wrong and a watch with a $400 price point should not up and shatter for no apparent reason, especially a month old watch (mine) with no visible damage. Who on earth would keep buying things from a company that cannot design enough give in their products to allow normal use without busting randomly? Not me. Last Apple product I’ll buy - I’m a real person, not a robot. If you can’t design your product to withstand normal wear and tear (especially in a waterproof SPORT watch), then you clearly need a fiscal wake up call to make much needed design changes to your products. So, no, Apple, I won’t pay you to replace my brand new under warranty watch. I will, though, call Apple Customer support again on the off chance they’ll replace the screen for free (like a decent company that takes pride in making a quality product should). Perhaps if this was my first issue with Apple, I might play ball but it’s not. Anybody remember when they bricked most of their phones 8 or so years ago when they upgraded the O/S? I couldn’t even call 911 if I needed to...and they tried to tell me it was a hardware issue when I called (on another phone, to boot). Uh, no. And then there is the whole battery life issue that came to light recently for “older” model iPhones. Apple ain’t perfect, folks, and it’s not always the consumers fault when things go wrong with one of their products.