Uh you do know there's a ridiculous shortage of video cards at the moment because of the non-ASIC cryptocurrency mining, right?
Extensive currency/monetary calculations with no ECC... *chuckle* Yeah that's where I want my money encoded.
Do you really think the people buying the nMP now care? Apart from a handful of applications, a lot of the performance is still unknown.
This initial demand bubble is immaterial to the long term success of the Mac Pro. The vast majority of buyers are waiting for more "knowns" before dropping tons on money on these systems.
People buying it are primarily enthusiasts and amateur photographers/videographers/prosumers.
That is almost clearly wrong. It is trivial to find non amateurs in the comments from folks who bought them. I grant that the ratio of "that's cool" versus "tool for work" is probably higher in this initial bubble, but those folks aren't enough to keep a decent factory of the size Apple has going all year.
That ad isn't running widely now. It is largely a gimmick in the interim when Apple had nothing to talk about of substance. Granted it ran longer than that stupid, misguided Apple Genius "Customer has fallen and can't get up" ad, but that one isn't going to go on the 10 list of on well thought out and on target Apple ads.
The marketing around the Mac Pro has been pretty spotty. From crotch grabbing posturing ("can't innovate my ass") , to the early web page hype about Thunderbolt being fastest I/O around ( which it is plainly not to anyone with a clue about high speed I/O ... probably why it isn't in web text now because someone internal told them how absurd that was ) , to this MTV like concept/hype ad, to their
"...Use OpenCL to incorporate advanced numerical and data analytics features, perform cutting-edge image and media processing, and deliver accurate physics simulations. ..."
when they kneecapped the simulation and analytics because went cheap on the features that exist in the chip they are selling.
Apple's marketing stuff have a healthy dose of hyperbole is hardly new though. It is their gimmick at this point so they stick to it. I highly doubt they really think they are fooling anyone with a clue.
Definitely not targeted at Pros who want specific and powerful features in a computer, just lovers of sleek-looking appliances. .
At the price points Apple is charging and the base entry price hike, they are though generally targeting this at folks who generate revenue with the Mac Pro. Sure there are some "that's cool" folks but they aren't the primary target.
They are dumping targeting some of the old targeted group ( e.g., dual CPU folks who still need duals), but just because those folks are dropped doesn't mean they dropping all "Pros" who need computation horsepower. This system has horsepower.