I had this happen, so I sent it off and I should get it back soon. Lifetime Warranty.
Fortunately I am not a Power User and this doesn't really have adverse effects on me.
Some people, like myself, can afford a couple days with a lower amount of RAM if their piece goes bad. Some of the more Power User types may not be able to. They will be more willing to shell out more for a more reliable stick of RAM from a more reputable vendor. I can skeet a little bit and be just fine.
It seems that it each person should determine their level of need and then that will help determine the quality of ram you get (by quality i mean less of a risk of failure, because if your stick functions then a pqi stick is the same as a crucial stick, the pqi stick just has a higher propensity to fail, correct?)
Someone wanting high dollar RAM should not expect bargain bin prices...
Jason