Personally I feel like the golden goose has been multiplying to other manufacturers. We have a lot of fanboys here on this forum, people who are very dug in the Apple systems and how apps work with iOS etc. I am one of those fanboys, I love apple, I pay a premium for Apple.
I also use the high end android phones for my second line (throughout the year), and 2 very important variables are potentially causing a change (at least in my subjective observations of friends, family, and the general public I see everyday).
1- other manufacturers make phones that are just as capable, at the very least in the same quality range, or even better in some aspects compared to the apple flagships - for hundreds less.
2- Apple is pricing people like me out of the purchasing segment. I have a higher gb model max, I love my new Apple Watch, I’m loving both my old iPads etc. It’s becoming very clear that it’s Not worth the cost, as an Apple fanboy that I am - it’s just not worth a $1200 phone ever year , a $500 watch every year, and a $1200-1500 iPad every few years. I am that “blind” customer that spends thousands every year on Apple products and competitors are looking more attractive every year. If someone like myself is feeling that way, the average customer that thinks $750 is too expensive for a phone is ABSOLUTELY thinking that.
Of course we don’t know how many iPhones were produced this year, perhaps they produced 3xs as many needed to fill the demand and will announce record sales.
Either way, it’s been a difficult year for every flagship manufacturer, I’m fairly certain Samsung, LG, and Apple are all falling behind sales projections in 2018.
Apparently they think a phone is worth $900 and this year has proved that they aren’t.