because the fact of the matter is that as long as those packages are still offered, they are still the best value in a market that has seen prices rise for everyone.
I compared most other streaming services, and this still offers the most choices for the lowest price.
I have also done research, and it looks like there isn't another streaming service that has the same channel line up for around the same price as DTN, even with their 43% price increase.
I may have mentioned it before, but I do not even use the DTV service, even though I am paying for it and it is in my name.
I signed up for it to assist my baby boomer parents in cord cutting.
They complained about their high Comcast/FiOS bills for years, $40 plus a month in equipment charges alone. I kept trying to get them to do an internet only service, but they still watch TV like people did 20+ years ago. They watch live TV, and schedule their viewing habits around the live schedule.
I finally convinced them last summer to try DirecTV Now when they had the ATV4K deal. It took a few weeks of getting used to the Siri remote and the DTN UI, but they seem to like it enough to stick with it.
Then, DTN had two price increases within 8 months.
I have been researching other streaming services, and none of them offer the same channel line up as the "Live a Little" plan, at least at a reasonable price.
I personally would like cancel DTN, not sign up my parents to switch to Netflix, Hulu, and Prime Video, and use the channel apps that let you watch for free with commercials, like CW, but they are stuck in their ways.