Some of you have a very strange relationship with Apple, worthy of study. Do you also have these thoughts about other manufacturers? What about food and car companies? Ikea perhaps? Clothes?
The quality of the dining table I bought from Ikea in April is not affected by the coffee tables they began selling in July, no matter how well built they are. It's still the dining table I wanted and felt was worth my money. It still works as expected.
BRAVO!!!
I think one difference between Apple and most companies is that Apple is increasingly selling the feeling of being cool rather than physical products. They're experts at creating hype. People wait in lines for hours to be first to buy their new products. I'm sure most feel great for awhile unboxing and showing the next big thing to friends and strangers. The flip side is that that externalizes one's sense of self. It becomes easier to become distressed with a tiny scratch or hair under the screen. It feels bad when someone has something shinier. The more you define yourself by the things you own, the more they own your ass.
When I went to Spain, I was told that "The Spanish shop to buy what they want while Americans shop to find out what they want." Setting aside the fact that I'm Canadian, I think their point is generally well taken. I live close to the Eaton Centre and it is filled with teenagers wandering aimlessly, emptying their parents' wallets, trying to stay ahead of the next big thing. While they are buying things, it's not the products that really matter. It's the feeling of acceptance and completeness that they're frenetically searching for.
History is filled with examples of people who have tried to sell something that they can't actually provide. I don't want to put all religions into that pot but many of the largest institutionalized religions may fall into that camp. "Line up, deposit your money here, and you may feel better." The bad news is that marketing has made manipulation increasingly efficient and pernicious. The good news is that you can always decide whether someone else really has the ability to sell you self-worth.
I'll step off my soap box now...
Mike