The kid who smashed his iPad
Justin blew $499 on his YouTube demolition video.
By David Sarno
Los Angeles Times
Justin Kockott took a novel approach to the iPads release on the weekend. Instead of rushing home with his brand-new, $499 toy to download dozens of apps and tweet about how cool it was, he decided to destroy it with a baseball bat. And make a video of it.
The clip quickly became one of YouTubes most viewed videos. Whether you think the video is a delicious bit of counterc ultural anti-hype or more evidence of the dissolu*tion of youth, its success suggests that if nothing else, they were thinking dif ferent. We caught up with Kockott, a 19-year-old Pittsburgh high school student, to ask him about the project.
Q: What gave you the idea for the video?
A : Pretty much that Ive seen people smash Wiis and Playstation 3s and stuff, so this was something ne w. I wanted to be the first one to do it before other people did it. It was just something to do. I knew some people would hate it, but I didnt think that many people would hate it. A lot of people are leaving really bad comments.
Like what?
Some people are saying I shouldve do*nated the money instead of wasting it. But my family donates money all the time. Last year we gave $10-15,000 to the Make a Wish Foundation (my little sister is sick). Its not like we did it to rub it in and say, We have the money, oh look at us.
Are you glad you did it?
I love that I did it. I did it with my money. And we actually ended up buying two more iPads that we kept. The one that I bought was the 16Gb. I had to save up a bit to get it, I dont just walk around with $500 in my pocket. But the fact that so many people hate it I dont want to say I love that, but its funny.
Who were all the guys in the video?
The one person that drops it, thats my friend Rocko. The guy in the green is my other brother. Im the one in the white shirt who hit it with the baseball bast first. And then theres a store manager from the Best Buy.
The manager from Best Buy was there watching?!
Yeah, we did it outside the Best Buy. We just took it straight out of the box. I actual*ly asked the manager if he wanted to come watch. He didnt believe us, so he decided to come along.
Are you trying to become a YouTube star or something?
I make a lot of videos, but its messing around; I never really take them seriously. Im not trying to make a career on it or any*thing . Anybody would like it if their video got a bunch of views.
So, does this mean youre not an Apple fan, or what?
People are saying I must hate Apple for doing this. Not even. We still have two other iPads, plus my family has iPhones, Macs and iPods. I love Apple, actually.
Any more plans for gadget bashing?
After everyone said how much they hated watching this, I was talking about maybe wanting to break a 3-D TV.