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r1ch4rd

macrumors 6502a
Aug 5, 2005
980
1
Manchester UK
"Our goals do not include helping you get a good grade. Sorry."

I think that pretty much sums it up.

The entire of the Apple company structure is there to propel them towards certain goals. Whether everyone agrees with those goals is completely irrelevant, and if they don't help you out, then tough. It's a private company, they can do what they like.

This obviously includes the Media Relations department. They are costing the company money and so should be helping to work towards those goals. If one of the goals isn't helping students then they shouldn't be working towards it.

Simples.
 

aohus

macrumors 68000
Apr 4, 2010
1,903
536
sky
this story came out last week.

nevertheless, Steve Jobs schooled her hard. This is actually one of the rare moments where I agree with Jobs and how he handled her.
 

samcraig

macrumors P6
Jun 22, 2009
16,786
41,983
USA
this story came out last week.

nevertheless, Steve Jobs schooled her hard. This is actually one of the rare moments where I agree with Jobs and how he handled her.

I doubt it's real.

And if it is - regardless of her emails to Jobs - the response wasn't appropriate. Better to not reply - or heaven forbid, if "he" (or one of his lackeys) is going to respond - why not answer her questions vs debating whether or not she SHOULD get an answer.

It's similar to people on here that ask a question in a thread and tons of people come up with a smart remark instead of just answering the question and moving on. Only difference is - she was going through the proper channels here (originally with the PR department) who were the only ones that could reply to her request.

And you think she deserved to get schooled? Wow.

And I'm not defending her. But *IF* (big if) this thread is true - then it says a lot more about the people answering Jobs' email than it does about the student.

But we should expect nothing less from a company that tells people to hold their phone differently when customers complain about a design flaw.
 

mgamber

macrumors 6502a
Jun 12, 2008
817
0
1966
Doesn't matter if it's real or not, the question is whether or not it's believable and Jobs' being a complete tool to some random person is entirely believable.

I liked this part, too:

“I was like, Wow, Steve Jobs, I get it. You made Apple, you have a ****-load of money but you have no class.”

Because you have to learn class and Jobs doesn't stoop to learning.
 

aohus

macrumors 68000
Apr 4, 2010
1,903
536
sky
I doubt it's real.

And if it is - regardless of her emails to Jobs - the response wasn't appropriate. Better to not reply - or heaven forbid, if "he" (or one of his lackeys) is going to respond - why not answer her questions vs debating whether or not she SHOULD get an answer.

And you think she deserved to get schooled? Wow.

And I'm not defending her. But *IF* (big if) this thread is true - then it says a lot more about the people answering Jobs' email than it does about the student.

But we should expect nothing less from a company that tells people to hold their phone differently when customers complain about a design flaw.

wow, this girl is asking Apple to do the homework for her. Apple's PR department could have answered her, but they decided not to out of principle. Jobs didnt have to reply back but did, because shes another of one of the younger generation 'i want the answer now, i expect stuff given to me' attitude.

There are at least 4 other blogs with comments showing how Jobs is actually right on this one.

samcraig, i know you're a rabid anti-apple fanboy, but sometimes you just go way overboard.
 

darkplanets

macrumors 6502a
Nov 6, 2009
853
1
Hell yeah he is, telling people they're holding the phone the wrong way. BRILLIANT PR.
:rolleyes:

Yet we all buy his products, no?

Non-conventional doesn't mean the lack of intelligence-- the way he navigated the whole iPhone debacle and still managed to escape relatively unscathed (in the mass public eye, that is) is rather commendable. People are still buying iP4's en mass, along with iPads. His methods may not be textbook in some cases, but nevertheless they work; people continue to buy year after year despite predicable flaws and shortcomings. He may have a gaffe or two, but I cant help but wonder whether these are intentional and apart of his strategy.

If that's not brilliant PR and marketing, I don't know what is.
 

samcraig

macrumors P6
Jun 22, 2009
16,786
41,983
USA
wow, this girl is asking Apple to do the homework for her. Apple's PR department could have answered her, but they decided not to out of principle. Jobs didnt have to reply back but did, because shes another of one of the younger generation 'i want the answer now, i expect stuff given to me' attitude.

There are at least 4 other blogs with comments showing how Jobs is actually right on this one.

samcraig, i know you're a rabid anti-apple fanboy, but sometimes you just go way overboard.

I'm not anti anything except stupidity and nonsense LOL

I'm not defending her. My comments are more about those people who are using Steve's email address to respond to customers. They might "appear" clever - but I consider them a horrible PR liability.

As someone who is and has been in PR for over 20 years - I'm not just shooting my mouth of. I sincerely believe that in the last 6-10 months, sjobs@... has done far more damage than good.
 

rwilliams

macrumors 68040
Apr 8, 2009
3,847
1,222
Raleigh, NC
Why am I not surprised that everyone here is defending Jobs. Whether the girl was in the wrong or not, that was a completely classless way for a CEO to conduct himself. It's like he's emotionally stunted and has little respect for anyone who can't line his pockets. If he can't conduct himself better than this, then he should stop responding to emails from regular people.
 

samcraig

macrumors P6
Jun 22, 2009
16,786
41,983
USA
Why am I not surprised that everyone here is defending Jobs. Whether the girl was in the wrong or not, that was a completely classless way for a CEO to conduct himself. It's like he's emotionally stunted and has little respect for anyone who can't line his pockets. If he can't conduct himself better than this, then he should stop responding to emails from regular people.

Agreed - that was my point exactly. Whether the STUDENT acted appropriately or not in handling the matter - Jobs is a CEO of a major corporation. If he, or his email lackeys can't bother to either respond respectfully or just not respond AT ALL - that says a lot more about him than her.
 

Rodimus Prime

macrumors G4
Oct 9, 2006
10,136
4
The mistake made here was by Apple and SJ. As soon as SJ replayed apple PR deparment should of responded. SJ action made it worse. If SJ had choose to not say anything this would of been a non-issue.
 

Irish Rose

macrumors 65816
May 29, 2010
1,068
1
I heard this on the news this morning before work, at first I was disappointed that he refused to help her. However, now that I have learned the whole story, and found out that she was a Blackberry user, I don't feel bad for her at all.
 

samcraig

macrumors P6
Jun 22, 2009
16,786
41,983
USA
After her sixth request to Apple "Media" Relations and her first request to Jobs' email, a RESPONSIBLE journalist would have written "Apple was unavailable for comment." She descended to tabloid techniques, baiting the "interviewee" and reporting on the interaction.

A mature and responsible CEO wouldn't have responded or stooped to a playground mentality
 

Lord Blackadder

macrumors P6
May 7, 2004
15,678
5,511
Sod off
The mistake made here was by Apple and SJ. As soon as SJ replayed apple PR deparment should of responded. SJ action made it worse. If SJ had choose to not say anything this would of been a non-issue.

I think you may be giving this journalism student too much credit. All this story proves is that she has much to learn if she's going to be a successful journalist. She just comes across as a spoiled brat. Jobs doesn't present himself as the nicest man on earth, but he's a wealthy primadonna - what else should we expect? I like many of Apple's products, but I don't really care about the personality of the man running the company.
 

someguy

macrumors 68020
Dec 4, 2005
2,351
21
Still here.
I want to learn from Steve Jobs email taking skills....


They're quite impressive..!:eek:
This.

I've always envied those that are able to give brief and direct responses to even the longest of messages. I tend to be long-winded in person. I like to give ample clarification, otherwise I don't feel like I did my part.

I guess sometimes less is more. For instance, probably could've gotten away with simply posting "This." and nothing more. :cool:
 

niuniu

macrumors 68020
This.

I've always envied those that are able to give brief and direct responses to even the longest of messages. I tend to be long-winded in person. I like to give ample clarification, otherwise I don't feel like I did my part.

I guess sometimes less is more. For instance, probably could've gotten away with simply posting "This." and nothing more. :cool:

It's called being a 'douche'. A skill the majority of people learn by the age of 14.

Some of us learn other skills instead, maturity, empathy, security etc
 
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