Why is it that the biggest brand of coffee (no names, no pack drill...), that has also tied up many, many cafes, also makes the worst coffee in Aus? It takes real skill to make coffee as bad as this.
A different company, Starbucks, tried to set up in Australia. They only lasted a year or so and had to close up because nobody wanted their coffee.
Quite some years ago, McDonalds started making Espresso coffee. It was so bad that after two weeks they totally re-did how they make their coffee, and now it is, while not the best, quite a drinkable coffee. I was one of the unfortunates that tried their new coffee in the first week. It was truly horrible, worse than that mentioned in the first paragraph. It is an interesting example of how a company can turn around and produce a good product if they listen to their customers. If only Starbucks had taken a leaf out of McDonalds' book...
A different company, Starbucks, tried to set up in Australia. They only lasted a year or so and had to close up because nobody wanted their coffee.
Quite some years ago, McDonalds started making Espresso coffee. It was so bad that after two weeks they totally re-did how they make their coffee, and now it is, while not the best, quite a drinkable coffee. I was one of the unfortunates that tried their new coffee in the first week. It was truly horrible, worse than that mentioned in the first paragraph. It is an interesting example of how a company can turn around and produce a good product if they listen to their customers. If only Starbucks had taken a leaf out of McDonalds' book...