Monese just announced Apple Pay in 7 additional previously unannounced European countries:
https://twitter.com/monese/status/1128577239203893248
https://twitter.com/monese/status/1128577239203893248
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European countries without Apple Pay
- Thread starter Tymen
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The whole EU in now supported by Apple Pay. Next step is Apple Card and Apple Cash i guess.
I'd rather have them implement the ability to send cash via iMessage rather than the credit card...
As they go hand in hand and the credit card needs Apple (Pay) Cash, I would expect it to launch soon-ish (maybe late 2019?) and then the card possibly next year. Only question is: Who will be the bank providing the service? Some rumours point to Wirecard, but they're currently caught up with the scandal surrounding short sellers and the Financial Times - not sure that is a partner Apple wants to hook up with right now. I'm not sure who else would have the know-how and power to deliver such a system to all Euro/EU countries... and there have been no rumours on that front either. 
For Apple Cash that's not what they need and for the Card Goldman Sachs is already confirmed as the worldwide partner for the card... The only large scale company I can think of that also has a decent footprint throughout Europe is Amex, but this isn't their sort of business.
No way. I wouldn't want Apple to be affiliated with them. Also their banking license in Lithuania is currently under review.
What would Apple gain from that? Nothing, apart from a loss making banking app.
Wirecard would be the perfect fit for Apple Cash (formerly Apple Pay Cash) and it's already clear that Goldman Sachs will be taking the card to Europe.
Apple Pay itself is with a boatload of banks across all countries. I can only assume Apple Cash and/or the credit card will be via those banks when they are ready for the next step.
Apple Pay got released in Belgium a while ago and there is almost no advertising for it and most people don't even know it exists. I know colleagues and friends who have an iPhone and have cards that are supported before they saw me pay with it and were flabbergasted. If it wasn't for me, they would've never been using it, but "mouth-to-mouth" is a slow way for a technology to gain ground these days... The banks' logic will be: it's not used so lets not bother with Apple Cash, but I'm sure people would use it if they knew it existed and saw how ridiculously easy and fast it is.
Apple Pay got released in Belgium a while ago and there is almost no advertising for it and most people don't even know it exists. I know colleagues and friends who have an iPhone and have cards that are supported before they saw me pay with it and were flabbergasted. If it wasn't for me, they would've never been using it, but "mouth-to-mouth" is a slow way for a technology to gain ground these days... The banks' logic will be: it's not used so lets not bother with Apple Cash, but I'm sure people would use it if they knew it existed and saw how ridiculously easy and fast it is.
More than once people were shocked in Amsterdam when I used my watch to pay for things. At the time I didn't understand because Apple Pay support seemed so widespread.
Sorry, not sure you quite understand how that works. Apple will partner with one bank and one bank only. For the Eurozone it makes sense to find one partner who can deliver everything Apple needs: KYC (know your customer), has a banking licence, is familiar with running a banking / whitelabel platform and is stable and large enough to take such a challenge onboard. I'd stuggle to find anyone else than Wirecard, but we'll see.
As for Apple Card it will roll-out with Goldman Sachs. The question isn't if the card is coming to Europe and with whom, but more about when.