I live in The Netherlands, where we like to think in ‘added value’. The Payment Association says there is no added value to Apple Pay.
Should you want to pay with your phone or watch, then buy an Android. Because we are the Payment Association and we will decide what’s good for you: there are so many alternatives, we don’t need Apple.
I would even pay an extra fee every month in order to use it. I am pretty sure Apple Pay will never be introduced here. We will simply see countries third-world countries have Apple Pay (whereas Apple has no market at all), before we’ll have it.
That sucks because when I was in the Netherlands last year I was so pleased with how many places I could use Apple Pay. I even used it to get into a water closet at Amsterdam Centraal.