Wow, crazy work day today and just getting to post now at 6:30pm.
One of the best surprises being ahead of the world here in NZ is that occasionally I wake up to something Apple has launched that I wasn't expecting, and I can just buy it. Happened last with AirPods Pro, then again today. My wife has ordered both in 40mm and the Nike in 44mm as a birthday gift for me.
Anyway when I opened the forum at breakfast and saw the first post about them, which was the last post on page something back a few pages ago I thought it was a joke - that sport band!

I might buy it in 44mm but never open the packaging, as I really can't see me ever wearing it.
The Nike one though is awesome. I get that it would look good in black also, but I actually think white is better.